Written by, Ljubica Gjorgievska
Updated December, 12, 2022
Email marketing is one of the most popular marketing channels in the world, and for a good reason. It helps businesses promote their services for a low cost, attract more leads, and increase revenue.
Whether you are new to email marketing or not, we prepared a list of the best email marketing courses you can find online and learn how to become an email marketer.
Regardless of whether you are new to the world of digital marketing or an experienced marketer, you’ve probably heard of Mailchimp.
Mailchimp is one of the best email marketing tools out there. It’s easy to use and has great features to help you realise your ideas and grow your business.
This Udemy email marketing course, which lasts for about 4.5 hours in total, dives into the principles of email marketing and looks at every feature you may need – that Mailchimp has to offer– to create a highly-effective email campaign and how to profit from it.
The course will help you learn how to find your way around Mailchimp’s interface, create clickable content, set up email lists, create hyper-segmented email lists, use integrations, and analyse email marketing data, among other things.
Udemy also offers a 30-day money-back guarantee.
Udemy has a free course designed for beginners in the digital marketing sphere, which is one of the highest-rated free courses on the platform. It’s the perfect course for anyone that wants to gain a solid knowledge base for email marketing and use it to grow your business and increase sales.
What’s great about this course is that it provides an overall view of every part of email marketing. It looks at ways to create a lead magnet and attract more customers, utilise email autoresponders to automate a part of your email marketing campaign, and use email broadcasts.
It further covers the importance of content, how to update its property, what categories to dive in, and how to improve the overall tone and design of your email for both businesses and customers.
Since it’s a course for beginners, it’s truly easy to follow. The course features animations that better illustrate the email marketing concepts and has a worksheet exercise, so you can create an opt-in lead magnet following the instructions.
This course focuses on email marketing, utilising leads to grow your business, and networking with the help of newsletters.
The main idea behind the course is to help you integrate your newsletter into your marketing strategy. It looks at how to use your database, how to build it by networking and via social media, and how to convert leads to new customers.
There are lessons about customising email content and design for different customers, how to write subject lines and CTAs (Call to Action) that reels the reader in, how to branding emails and and how to optimise them.
The course is an excellent choice for novice email marketers that want to learn the basics of newsletter marketing and useful tips for writing emails and improving your digital marketing strategy.
This email strategy and optimization course is designed for email marketers who have some experience in the field and want to improve their skills and marketing strategy.
The course only lasts for an hour and is divided into several modules, each focusing on certain email marketing skills. There are a couple of lessons on how to identify any email type, incorporate email into a marketing strategy, optimise emails, and monitor their progress.
One of the best things about this course is that it can help you understand how to properly use images in emails, improve your copy to make it more engaging, and why email footers are important.
Anyone that successfully finished the course gets an email certificate and one project file. Since this is a Linkedin course, you can get it for free and put a badge on your profile showing that you’ve completed it.
Skillshare’s online email marketing essentials course is a short course about the basics of creating different types of emails that catch and retain the attention of potential and existing customers.
It’s divided into 10 lessons and led by MailChimp’s Fabio Carneiro, an email design and development expert, who shares great tips about designing emails for your business. The course is a great choice for learning new creative methods to build a better relationship with customers and create a professional-looking email campaign.
Specifically, the course looks at the importance of designing a good email, how it can help promote and grow your business, as well as the difference between email and web design. It further explores best design practices for the 4 most-used email types across all industries that utilise email marketing.
The course focuses on the technical parts of email design and how to develop engaging emails. It also includes additional resources, which you can find on MailChimp’s platform for free.
If you want to try out this course for free, you can always sign-up for Skillshare’s 7-day trial and decide whether it worth continuing your subscription or not.
This is another Skillshare course from its email marketing essential bundle that’s aimed at those in the marketing world that deal with content. It’s led by Kate Kiefer Lee, a writer and editor at Mailchimp, whose articles have been published on the pages of Forbes and A List Apart.
The course delves into the basics of writing online and optimising the written part of a marketing campaign. It also includes content ideas that work across different industries and tips on how to edit a copy before sending it out.
It lasts for less than 30 minutes and is an excellent pick for freelancers who want to learn the right way to write any piece of content, startup teams that are just entering the world of digital marketing, and small business owners that can use some content inspiration.
The course may be short but it can teach anyone how to write engaging content and set the tone in every email.
HubSpot Academy’s course covers all areas of email marketing with a focus on lead nurturing. It’s a great choice for beginners and intermediate users. The course doesn’t require any prerequisite knowledge of the subject, though intermediate users might learn something more about establishing a good relationship with a customer.
The course has a total of 9 lessons, each with 3 videos, that cover everything from contact management and quality content to analysis and A/B testing that can help you create a marketing campaign that’s scalable and can grow your business.
One of the best things about this course is that it dives into the importance of putting the right content in front of the right audience, which is key to any successful marketing campaign.
Some of the main features of the course include automation, reports, and designing emails.
This 4-hour course is best for more advanced marketers in mind, such as content managers, CRM managements, consultants, and marketing agencies, who want to expand their knowledge and learn new techniques.
The course is divided into eight parts and 64 videos that start with the basics of email marketing and end with contact management and segmentation. The lectures in the video can help improve your marketing strategy, get more leads, improve engagement, and build long-lasting relationships with customers.
Some of the main topics it covers include how to determine if email marketing is the right place for your business, what requirements emails have to meet, how to comply with GDPR, and how to implement lead scoring in your strategy.
There are also lessons on utilising welcome emails, creating an unsubscribe page, understanding email marketing KPIs, and A/B testing.
Understanding and learning email marketing methods and techniques is an essential part of growing a business. But, with the number of courses available online and e-learning in general, it can be hard to make the right choice. Here’s what to look at when searching for an online email marketing course.
Most online courses provide certificates upon completion, some of which require passing an exam. They are a great addition to any resume and proof to employers that you’ve made an effort to expand your knowledge in your field.
The duration of the course says little about its quality but it can be a good indicator of how much it delves into the topic. It can also help you better organise your time.
One of the most important things about an online course is a good instructor, especially if you’re a beginner. A good course should be easy to follow and present the information in a way that’s understandable and engaging.
The course level is one of the best indicators of whether it’s a good fit for you. For example, advanced courses don’t feature step-by-step instructions for most functions and don’t explain certain technical terms and phrases, making it difficult for beginners to follow the lessons.
Email marketing is one of the best channels for a business to build a business relationship with customers, generate leads, and increase revenue. The most affordable way to get the best out of it is by taking some email marketing classes. You can find plenty of courses based on pre-based knowledge and niche.
Arguably, the most important skill is being able to think strategically. Email marketing also requires understanding the basics of lead nurturing, list management, segmentation, analytics and testing, email design, and copywriting.
Given the number of “best email marketing courses” online, it’s no wonder that email marketing is immensely popular and well paid. It’s crucial for the success of many companies and there is huge demand for email marketers. The numbers show that it’s one of the few industries that is constantly growing.