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Thinkific Review: Create and Market Your Courses in 2024

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Ease of use: 9/10
Functionality: 9/10
Available platforms: 10/10
Customer support: 9/10
Value for money: 10/10

Price: Free Plan

Updated: February, 7, 2024


  • Unlimited number of courses
  • No transaction fees
  • Robust third-party integrations
  • Custom domain
  • Free website builder
  • Easy to build a course from scratch
  • Cons

  • You have to integrate third-party apps for most functions
  • No course marketplace
  • No opportunities for continuing education credits
  • Thinkific is a robust all-in-one platform that allows anyone to turn their expertise into money.

    It lets you create, market and sell online courses, plus it has some extra useful features that can help you better manage your education business. Read through this Thinkific review as we explore its features, prices and alternatives.

    What Is Thinkific and What Is It Good For?

    Thinkific is an all-in-one course creation platform that enables anyone to fully customise the design and operation of their online education business. 

    With Thinkific, you are in charge of everything—from designing the storefront of your school to pricing, so you can create, advertise, distribute, and manage your online education business the way you want to. 

    Who is Thinkific for?   

    The platform is created for enterprises, however, it is more than suitable for individual authors as well, particularly absolute beginners. 

    Its client list features users from all walks of life, including coaches and tutors, SaaS companies and small businesses that offer courses on diversity and employee training, financial analysis, and entrepreneurship. 

    Key Thinkific Features

    Let’s go over the main features of the platform. 

    Course creation

    With Thinkific, you can be a complete novice to web design and coding and still be able to create stunning-looking and effective online courses. 

    As far as course building goes, Thinkific’s offer is on par with some of the best eLearning platforms—simply choose a template and import or create content using the site’s built-in tools.  In both cases, you own all materials as Thinkific does not claim any IP rights over your content.

    The site provides full video and content hosting, so you can incorporate any kind of material into your course. These include but are not limited to quizzes, surveys and assignments. You could also include voice-over PowerPoint presentations and live lessons via Zoom to further engage your learners. The site integrates with Brillium as well, enabling more options when it comes to testing and assessment. 

    In short, you have everything you need to build an unlimited number of Thinkific courses, each with its own set of materials.

    Building a website 

    Thinkific not only lets you design courses but helps you build your brand from the ground up.

    It features a user-friendly drag & drop editor enabling you to create a memorable and professional-looking website that integrates with your brand. There are several helpful editing tools for beginners who can change banners, colour schemes, and logos without touching any code, while more advanced settings give complete control over HTML and CSS. 

    If you already have a website, you could easily connect it to the platform, bringing over your mailing list, CRM and other tools. 

    Custom domains are available to users in all the paid plans. However, if you want to remove Thinkific’s branding from your site, you would have to sign up for the most expensive editions. For those who want to avoid this, LearnWorlds provides a 100% white-label experience.

    Student experience 

    Even though you could add downloadable lessons to your course, the site does not support offline viewing, which is a shame as other platforms grant access to content both offline and after the completion of the course.

    There is no Thinkific app either, somewhat limiting your options when it comes to appealing to the younger generation, 97% of which use mobile internet. Still, there is the option to view courses on any device and even pause and pick up where you left off, as well as choose from multiple languages, making it easier to cater to a wider demographic of students. 

    Marketing & selling your course 

    Thinkific has a whole suite of promotional and marketing tools that will help you distribute and sell your course. 

    You may incorporate any element you believe will attract more learners. This means you can offer free courses or free trials, affiliate commissions, coupons and special promotions, such as bundles and membership discounts. 

    You could also distribute dripped content or build up excitement for a new course by promoting it through emails and social media—Thinkific integrates with some of the best email marketing tools out there, including Constant Contact and MailChimp. 

    Certificates of completion can also be issued to learners as an additional incentive. However, to include them in your course, you would have to upgrade to one of the pricier Thinkific plans.

    Thinkific’s marketing tools are impressive, but if you want even more advanced options in this department, consider Kajabi, a one-stop-shop for website building and marketing


    The area where Thinkific really excels is integration. 

    Unlike most eLearning solutions that rely on Zapier for third-party integrations, the Thinkific App Store, launched in 2021, offers over 30 apps that help improve student experience (Zoom, Motrain, Omnisearch), scale your business (with the biggest eCommerce platforms like Shopify or SEO tools like DropInBlog), analyse performance (Google Analytics, Mixpanel) and automate email (AWeber, EngageBay, and ActiveCampaign)

    Student interaction

    There is no limit to the number of students who enrol in your class, so managing them all could be a challenge. Luckily, Thinkific takes care of this aspect of course building. 

    The platform fully automates student purchases, enrolments, access and passwords, leaving you free to focus on the important things. 

    In terms of interaction, Thinkific supports the creation of on-lesson discussions and communities where teachers can further engage with students and foster a lasting bond. 

    Managing your course

    Thinkific has built-in tracking tools that facilitate course management. 

    You can access student info, details, and progress, right from the dashboard. You may even set up separate admin accounts for each of your contributors and facilitate management. 

    Although useful, the tracking and reporting section is not as insightful as what you would find on Ruzuku and is one area where Thinkific should step up their game. 

    When it comes to getting paid, Thinkific accepts payments with Stripe or PayPal, but to further ease the payment process, the Thinkific App Store has a slew of sales and conversion apps, such as Stunning or Quaderno.

    Thinkific Support

    In addition to an extensive knowledge base, Thinkific also has a private Facebook community where you can connect to other instructors as well as gain access to courses and webinars within the Thinkific Academy.  

    The site has email and live chat support too, while top-tier plans include priority support, 30-minute onboarding calls and a personalised review to ensure that your site is ready to launch. 

    How Much Does Thinkific Cost?

    Thinkific has a comprehensive free plan plus four paid Thinkific pricing plans to choose from.

    While the Thinkific free plan is extensive, it limits the number of courses and does not incorporate promotional tools enabling you to market your course properly. 

    It does give you a test run of the platform, which in all fairness, is what free plans are there for. 

    Thinkific pricing UK

    *Round-the-clock monitoring, trusted cloud hosting and SSL certificates are included in every package. There are no transaction fees

    The Pro Plan, priced at ​​$79 a month is the most attractive option, coming with almost all features that make this platform stand out.

    Compared to the competition, namely Teachable, Thinkfic is priced just a tad higher, but the absence of transaction fees more than makes up for the slight difference in prices.

    Those interested in taking full advantage of the platform can sign up for Thinkific Plus, the company’s most comprehensive plan. The cost of Thinkific Plus is not disclosed, though, and you would have to contact Thinkific for details. 

    Is Thinkific Worth It?

    We’ll end this Thinkific review where we began: this is an excellent platform that can build your education business from the ground up. It provides you with the basic tools to build your course while enabling you to establish and successfully promote your brand through various app integrations and easy-to-use design tools.  


    Is Thinkific better than Teachable?

    Both sites have their pros and cons, and while Teachable shines when it comes to sales and marketing tools, Thinkific outperforms in terms of course creation and third-party app integration. Still, one of the biggest differences is that Teachable charges up to 10% transaction fees, while Thinkific has none.

    Does Thinkific own my content?

    No, course creators have complete ownership over the content they build on our platform.

    Is Thinkific mobile friendly?

    Thinkific does not currently offer an app, but the Thinkific Course Player is entirely mobile responsive. Students can access their courses from any phone, tablet, or device.

    Is Thinkific legit?

    Thinkific has over 50,000 creators in its community and over 75 million students. Plus, it’s been in business for 20 years and there is more than one Thinkific review that agrees the platform is one of the best for turning your knowledge into revenue.

    An aspiring linguist with a background in teaching, I decided to use my years of experience to educate my audience through writing. The chance to apply my knowledge to my articles, fueled by my passion for research helped me develop my skills and learn more along the way, awakening my interest in even more topics. When I’m not typing behind my desk, you’ll find me learning a new language or pouring my thoughts into rhymes.