Moosend Review: The Cheapest Email Marketing Tool in 2022

Moosend is one of the top email marketing service providers for budget-minded individuals and businesses. 

But is Moosend the right choice for you?
This Moosend review will look at what the platform has to offer, its features, its pros and cons, and how it can help improve your email marketing strategy.

What is Moosend?

Moosend is a cloud-based email marketing software and marketing automation provider for freelancers, entrepreneurs, and mid-size businesses that are looking for a comprehensive platform for their marketing campaigns. 

It has an extensive list of features from email marketing to CRM tools and analytics that make it a perfect fit for users across different industries. 

Price and plans

Moosend offers three pricing plans and a 30-day free trial.

• Free Plan: Users get access to Moosend’s Campaign Editor completely and can send unlimited emails to up to 1,000 subscribers.

• Pro Plan: Users who subscribe to Moosend’s Pro Plan can add up to 5 team members and get extra features like transactional email and SMTP server. Users pay based on the number of subscribers in their email list.

• Custom Plan: if a user’s email lists exceed 200,000 contacts, they have to reach out to Moosend to get a custom quote.
• Moosend is the cheapest email marketing tool around. For instance MailerLite bills $30 for 5,000 subscribers and ConvertKit costs $66 for the same number, both of which are much higher than Moosend’s price of $24.

Moosend features

This beginner-friendly email marketing solution boasts plenty of advanced features, including:

• Email marketing
• Newsletter Editor
• Personalisation
• Segmentation
• CRM tools
• Landing Pages
• Subscription Forms
• Marketing Automation
• E-commerce AI
  Product recommendation
• Tracking
• Analytics
• Custom reports
• Third-party integrations

Let’s take a closer look at what Moosend has to offer. 

User interface

Moosend’s interface is intuitive and easy to navigate, which is great for less tech-savvy users. The dashboard offers a general overview of the most important data, including subscriber count, campaign stats, and click rate. There’s an easily accessible panel on the left where you can access more features. 

Templates 

Moosend templates are excellent for beginners and marketers looking for ideas about their next email campaign. The platform offers more than 70 fully customisable email newsletter templates that are divided by industry and purpose in Moosend’s library. 

If you’re looking for more templates options, check out GetResponse or AWeber.

What’s more, users can use Moosend’s drag-and-drop system to pull any elements and add them to a template.

Landing pages 

Moosend’s built-in landing page builder comes with drag-and-drop functionality and requires zero coding skills. The only downside is that this is a paid feature on the platform, unlike with some of the Moosend alternatives, like Omnisend and MailChimp.

Users can edit the landing page in the drag-and-drop editor, add countdowns, and if they’re short on ideas, they can use any of Moosend’s landing page templates.

One of the platform’s most convenient features is the ability to switch between desktop and mobile view, as well as the option to boost your page’s performance via Moosend’s CDN or any of its additional tools, like a free SSL certificate and GDPR features. Users can even add their landing page to their website via Moosend WordPress plugins. 

Forms 

Moosend has several types of subscription forms, from inline forms and classic pop-up design to floating box and full page. Users can choose from one of the platform’s ready-made form designs and customise them to match their branding and campaign purpose. 

They can also add URL, and target an audience based on location, operation system, and type of device, and automate forms. 

Personalisation and segmentation 

Personalisation lets users add segments to their newsletter, set up automation workflows and weather-based recommendations, and take advantage of its AI to promote the type of product/content that subscribers prefer. 

For example, you can send product recommendation campaigns based on what your customers had previously purchased or viewed, or remind them that they’ve left certain products in their cart. 

Moosend users can further customise campaigns and emails based on age, gender, location, birthdays, and behaviour thanks to its segmentation feature.

Email automation 

Setting up automation workflows with Moosend is quick and easy, including for beginners and less tech savvy individuals. 

The choices are endless. You can send automatic reminders for sales, items left in carts, or webinars, schedule welcome emails for new subscribers and thank you emails for new customers, as well as discount campaigns and VIP offers. 

Data and analytics 

Moosend’s reports are simple and easy to read. As far as details go, the platform offers comprehensive reports and data charts about bounce rates, click-through rates, unsubscribers, and subscribers’ activity, among other things. Users also get access to customers’ location and the type of device and operating system they use. 

The best of all is that you can download any report and share it with your team or partners. 

Additional features 

Integrations 

You don’t need any developing skills to grow your business via Moosend. There are plenty of Moosend integrations available to users, regardless of their subscription plan. The platform integrates with WooCommerce, Zapier, MailChimp, Elemon, Facebook Lead Ads, and more.

Nevertheless, other companies easily outperform Moosend in this regard. For instance, Constant Contact connects to 350+ apps.

Deliverability 

Moosend has a high deliverability rate and features like SPF and DKIM implementations, anti-spam checks and bounce auto resent tools to make sure your emails end up in the inboxes of your subscribers.

A/B testing

Moosend has an A/B testing tool that helps users optimise your emails and subject lines. You can create several versions of an email and track their performance on the platform.

Customer support

Moosend provides customer support via email and live chat, which is limited to only five days a week for users of its free plan. 

This is limited at best, especially when compared to other platforms that offer phone and email support for all customers.

Bottom Line

Moosend has plenty to offer, from newsletter editor to CRM tools, social media integrations and most importantly, marketing automation tools. In addition to the variety of features, Moosend is beginner-friendly platform, with an intuitive interface, and flexible plans for freelancers and larger businesses.