The Complete Constant Contact Review for 2022

Constant Company is one of the most-used email marketing software tools in the world. 

But is it really that good?
This Constant Contact review will take a deeper look at its features, cost, and help you figure out if it’s the right choice for you.

What is Constant Contact?

Constant Contact is a full-featured email marketing company that has been around since 1995.

Not only does it boast a 97% deliverability rate, but the company has introduced a large number of features that few of its competitors have, like event management, social campaigns, and digital product downloads. 
Its cluster of tools makes it the perfect choice for small businesses that are looking to build a presence and increase revenue.

Constant Contact Features

The software boasts a solid number of features, but these are some of its most convenient tools.

Contact management

Constant Contact lets you structurally organise all of your contacts and sort them by names, companies, emails, and phone numbers for easier access. It’s an excellent feature that helps users stay on top of their game, similar to SendinBlue which lets users search by contacts’ activity.

List-building tools

The software allows users to create an unlimited number of lists and prompt potential subscribers to sign up via your website, integrated apps, text, and welcome emails.

Image library

Constant Contact has a media library where you can store company logos and other images. The library allows up to 2GB of free storage capacity and limits uploads to 5MB per file. Users also get access to both free and paid stock images.

Drip campaigns

Similar to some of its competitors, the software has a tool for creating drip campaigns and targeting specific audiences based on their interaction with your emails.

Campaign Setup

Creating a campaign with Constant Contact is easy and takes only a couple of minutes.

1. Create a list, go to the “Campaigns” tab and click on “Create.”
2. Select “Email” and create a template or use an existing one.
3. Edit the template. You can add images, links, a call to action, and use blocks. 
4. Double-check the campaign in the “Preview” tab and schedule it when it’s good to go.

Reports and Analytics

The Constant Contact dashboard shows the basics, including bounces, click-throughs, unsubscribe requests, and delivery rates. You can also find stats about your most engaged subject line, desktop vs. mobile opens, and A/B testing results.
The only drawback is that Constant Contact won’t allow you to customise or download reports, a feature you can find at Moonsend.

Email Automation

Users can send automated welcome emails to new contacts and set up email sequences based on contacts’ interaction with previous emails, send birthday and anniversary emails, and create drip campaigns. 

One of its best automation features is the ability to use automation to grow your list by setting up sign-up forms on social media platforms (via apps that are integrated with Constant Contact), your website, and via text. 

Constant Contact subscribers can also edit automated workflows at any given time and resend them to contacts that didn’t open the message the first time. Constant Content has a basic automation tool at best, which means it has a lot of catching up to do to reach other tools like ActiveCampaign and SendinBlue.

Reports and Analytics

The Constant Contact dashboard shows the basics, including bounces, click-throughs, unsubscribe requests, and delivery rates. You can also find stats about your most engaged subject line, desktop vs. mobile opens, and A/B testing results.That said, spam and design testing are a bit limited, especially when compared to its biggest rival GetResponse which excels in this area.

Templates and Forms

The platform offers a range of templates across different industries, though not as many as GetResponse, which has more than 500 HTML templates in its library, or AWeber that boasts 700+ templates in its arsenal. All Constant Contact templates are customizable. You can change fonts and colours, use stock photos or images you’ve added to the cloud in the media library, add and customise CTAs, as well as online surveys.

Integrations

Constant Contact’s vast marketplace is one of the features that sets it apart from its competitors. 

Some of them include:

• Gmail
• Vimeo
• Eventbrite
• Shopify
• WordPress
• Outlook
• SalesForce
• Quickbooks
• BigCommerce
• eBay
• Hubspot
• Etsy
• Ads Workbench
• ClickDesk

Customer Support

Constant Contact has a comprehensive knowledge base on its website where you can find plenty of articles about e

Constant Contact has a comprehensive knowledge base on its website where you can find plenty of articles about email marketing and guides on how to use the software. You can also reach out to its customer support team via phone and email. Keep in mind that to cancel a subscription you need to call the company. Other platforms like MailerLite let you cancel your plan with the click of a button.

Constant Contact Pricing and Plans

Constant Contact has two paid plans, which are customisable. 

The company doesn’t have a free plan like CleverReach, but it does offer a 30-day free trial.

The prices for its Core Plan, with a cap of 10,000 subscribers, range between £8 and £72 a month based on the number of contacts in your email lists. Constant Contact will upgrade your plan automatically once you reach more than 10,000 contacts. 

The Constant The Constant Contact cost is higher than that of similar software such as Omnisend, whose paid plan starts at only £16 a month. However, Constant Contact has a larger collection of features and a wider range of pricing options, so you can find a plan that suits both your needs and your budget.

Bottom Line

Constant Contact is the perfect platform for small businesses that are looking to take their email marketing strategy to the next level. 

The company regularly adds news features, some of which you can find with other email marketing providers, like its list-building tools. It doesn’t have as advanced market automation features as its competitors but Constant Contact integrates with a large number of platforms and has a 60-day free trial.