CleverReach Review: Flexible Prices & Solid Deliverability

CleverReach is a German-based company that prides itself on privacy protection. 

The company, which was founded in 2007, quickly became one of the major players in the email marketing industry and now has more than 300,000 customers worldwide.

But, what makes CleverReach such a popular choice, what does it offer, and is it a good fit for you? 

This CleverReach review has the answers.

What is CleverReach?

CleverReach is a robust email marketing tool that’s immensely popular in the European market. The platform is beginner-friendly, has a no-frills user interface, and boasts some advanced features that are suitable for both individual users and businesses of any size.

What’s more, CleverReach has a multilingual interface and though it doesn’t have an entire marketplace for apps and integration, it integrates with a good number of eCommerce apps. 

CleverReach also has very good deliverability rates. Coming in at 93.3%, it can certainly hold its own against some of the biggest players on the market like ActiveCampaign and ConvertKit.

CleverReach Features

• Creating Newsletter
• Managing Recipients
• Software Integration
• Automated Mailings
• Reporting & Tracking
• Quality and Spam Testing
• Multilingual Interface
• Bounce Management
• Social Media Integration
• Blacklist
• Online Surveys
• A/B Testing

How to Get Started

Creating an account with CleverReach is simple and quick. All you need to do is enter your email address and confirm it. 

If you’ve never used email marketing software before or think that you’ll have trouble finding your way around CleverReach, here’s what you need to know:

User Interface

Since CleverReach is a beginner-friendly platform, its user interface is quite intuitive. You can see all the basic information on the dashboard, including reports, forms, and automation flows, and find different functions on the left-hand side panel. 

CleverReach has an API for better file organisation.

Adding and managing contacts

You can import contact lists from different types of files, including a text file, excel sheet, or CSV, or add contacts manually. 

There’s a segmentation feature that allows users to better manage their contacts and divide them into different groups based on personal information, behaviour, location, and more.

Creating an email campaign

Setting up an email campaign with CleverReach is pretty straightforward. 

1. Import your contact list and segment recipients if necessary.
2.  Add the necessary campaign information, like the campaign’s name.
3. Choose and template and edit it to match your brand.
4. Add images, CTAs, and text.
5. Preview and schedule the campaign. 

Simple email

You can use a CleverReach template to design and format your email or create a template from scratch. 

There are some issues, though. The email design editor is somewhat limited in functionality, so if ease of use is your priority, take a look at MailerLite and its intuitive features. 

Templates

CleverReach has its template library and all of its templates are customisable. Unlike its competitors, where all subscribers get access to an unlimited number of templates, CleverReach reserves most of its templates to paid subscribers.

However, there’s an option to create your own template and reuse it later. Advanced users can use CleverReach’s HTML editor to design a template to their liking.

A/B testing

CleverReach’s split testing feature lets you test two newsletters and choose how to determine the winner, based on clicks, open rate, and conversion rate. There’s also an option to receive a data report and manually pick the winner.  

Autoresponder emails and follow-ups

You can use CleverReach’s autoresponder feature to send welcome or birthday messages, promote your shop or website, order confirmations, or suggestions based on triggers. Users can also set up a sequence of emails for product suggestions and surveys.

Additional Features

Integrations

Businesses can take advantage of the long list of eCommerce, CRM, and CMS integrations. A popular choice is the CleverReach WordPress plugin which you can use to drive visitors to your newsletter. 

If you’re looking to integrate Facebook Custom Audience and Auto-Post Campaigns, you can check out Omnisend.

Spam test

CleverReach has an anti-spam regulation feature to help users improve their newsletters. The platform flags anything that can potentially increase the chances of your email ending up in the Spam folder.

Tracking and statistics

CleverReach reports feature displays anything from bounces and clicks to open rates and unsubscription attempts. The platform integrates with Google Analytics and IntelliAd-Tracking for more in-depth analytics. 

 You can also download any report as an XML, CSV, or PDF file. 

Agency solution

CleverReach has a multi-account solution for marketing agencies where they can manage several accounts and invoices, assign user rights, monitor customer activity, and get their own CI. The platform also offers free support for your customers as part of the package.

CleverReach Support

You can reach CleverReach’s customer support team via phone and email. 

They’re available from Monday to Thursday from 9 a.m. to 12 noon and on Friday from 9 a.m. to 12 noon CET via phone, as well as Mondays through Fridays, from 9 a.m. to 4 p.m. CET via email. 

CleverReach also has a help centre on its website, where you can find step-by-step guides on how its features work. 

The platform does offer 24/7 Premium Support but you’ll have to pay extra.

CleverReach Pricing and Plans

CleverReach has some of the most flexible pricing plans on the market. You can choose how often and what you pay for based on your business’ needs. 

Its free plan includes most of CleverReach’s features, excluding more advanced tools, but potential subscribers can also sign up for a free trial for its paid plans to test the waters. 

Bottom Line

CleverReach might not be the cheapest option out there but, as this CleeveReach review showed, it has one of the most flexible plans on the market and features that are hard to find  elsewhere.

It has a simple interface that’s great for less tech-savvy individuals, multiple automation features, plenty of integrations, and, most importantly, a near-perfect deliverability rate.