An Honest AWeber Review

AWeber is a top-notch email marketing tool that has been around for over twenty years.

What does it have to offer, who’s it for, and how does it compare to other marketing tools? 
This AWeber Review has all the answers.

What is AWeber?

AWeber is the perfect email marketing tool for small businesses and users who are looking for email marketing software with much fuss. The company mainly focuses on keeping the platform beginner-friendly but has expanded on plenty of its features in the last several years, including its autoresponder options.

The platform has great templates that simplify the process for creating visually appealing email campaigns and a solid reporting dashboard that tracks basic statistics.

Price and Plans

AWeber offers one free and one paid plan. 

The AWeber free plan allows up to 500 subscribers and up to 3,000 emails a month. The AWeber free plan allows up to 500 subscribers and up to 3,000 emails a month. Moosend’s free plan is more generous, giving you unlimited emails and up to 1,000 subscribers.

Businesses that have more than 25,000 subscribers, you should contact the AWeber team for a quote. There are also options for quarterly and annual subscriptions.

If you’re looking for business-specific plans, GetResponse has two,both of which come with flexible pricing. 

The biggest drawback to AWeber’s priced plan is that unsubscribed contacts still count in your monthly subscription, making other email solutions better value for money in the long run. 

AWeber Features

Here’s what AWeber has to offer: 

• Landing pages
• Web push notifications
• Email campaigns
• eCommerce
• Drag-and-drop Editor
• Email automation
• Reporting
• List building
• Segmentation
• Integrations
• Free migration

Email Campaign Creation

The platform has 700+ pre-built AWeber email templates you can use to create a message with a design that matches the purpose of the campaign and your brand. For comparison, Constant Contact has around 200, while MailerLite has 125 templates in its library. 

Not all of AWeber’s templates are up to the mark, and some can be very basic. However, there are a lot of options and you can customise each one with the drag-and-drop or the HTML editor, so there is no shortage of choice. 

AWeber has different processes for creating Follow-up Series (or autoresponders). There are also Broadcast messages, which are sent automatically every time a user performs a certain action, and Blog Broadcast messages, which are one-time messages that grab posts from a blog and create a newsletter. 

Once you’ve set up the campaign, you can save it as a draft, schedule it, or send it right away.

Autoresponder

The AWeber Autoresponder feature, which the company expanded in recent years, allows users to send automatic messages to subscribers based on their behaviour and tags or schedule them by day and time. 

Users also have the option to pause or stop autoresponders and tweak them as needed.

However, there is no way to send messages based on events, such as birthdays, or location, which you can do with Constant Contact.

Automation

With AWeber automation features users can manage email campaigns by choosing triggers.

For example, you can choose the “Subscription” option to start a campaign when a new subscriber is added to your list or when a tag is applied to a subscriber.

Another way to use the automation feature is to set rules to manage subscriber lists. 

AWeber’s marketing automation functionality is a bit underwhelming. If you want to get the most out of marketing automation, ActiveCampaign is one of the best automation tools available.

Integrations

AWeber does have some integrations, but not as many as MailChimp or Campaigner. Some of the apps include PayPal, WordPress, Raven, Salesforce, and Zapier. 

Additional Features

Split Testing 

Users can test up to three emails with different content and test subject lines. AWeber further allows them to choose segments and segment percentages and send them at different times.

Reports and Analytics

AWeber produces detailed reports for their users about email performance, click rates, revenue, and the number of unsubscribes, among other things. The platform also has an AWeber Stats app, where you can keep tabs on everything marketing-related. Reporting is one of AWeber’s strong suits, but if you want even more advanced features, take a look at Omnisend.

Data Segmentation

AWeber data segmentation tool splits subscribers into different groups to allow users to target specific audiences with certain products and services based on tags, opens, clicks, purchases, location, visits, and sign-up forms. Email targeting is crucial in sending out well-thought and effective emails.

Landing Page Builder

The landing page builder is one of AWeber’s best features. It is easy to use, doesn’t require any coding knowledge, and is highly customisable, which makes it great for both less tech-savvy individuals and beginners.

To create AWeber Landing Pages, users can utilise the drag-and-drop editor, add media, and create a custom domain. Other easy and highly-customisable templates are available on ConvertKit, even without experience in coding.

Customer Support

AWeber has excellent customer support.
Users can reach the AWeber customer support team via live chat, email, and phone, regardless of the type of plan they chose. Its email and live chat services are available 24/7, and its phone support can be reached between 8 a.m. and 8 p.m. ET.

Wrapping Up

AWeber is a leading email marketing software that has excellent features for small businesses and individuals that are just getting started. The platform has an intuitive interface, its tools are easy to use, and there’s a free version available with unlimited landing pages, segmentation tools, and 24/7 customer support.