37 Mind-Blowing Mobile Internet Usage Statistics in the UK

Did you know that while you are reading this, there are over 46 million other people online? And that most of them are on mobile? Impressive, huh?

Want to learn more about mobile internet usage statistics for yourself or your business? Interested to know how many people in the UK rely on mobile internet to do their shopping or check messages?

Keep on reading to find out the answers to these questions and more. 

Ten Fascinating UK Mobile Internet Statistics and Facts

  • In 2020, 55.18 million UK citizens had mobile internet access.
  • The average download speed of mobile internet connections in the UK is 35.57 Mbps.
  • In 2019, UK citizens used an average of 2.9GB mobile data per month.
  • The number of mobile-only internet users has increased by 10% from 2017 to 2019.
  • 50% of children aged 12 to 15 use mobile phones to access the internet.
  • EE is the UK’s largest mobile network.
  • Game apps generate the most income, UK app market statistics show.
  •  In the first quarter of 2020, the mobile retail conversion rate was at 3.5%.
  • In 2020, mobile digital advertising spending in the UK was around $15 billion.
  • Upgrading mobile infrastructure to 5G could boost the UK economy by £158 billion by 2030.

UK Mobile Internet Usage

Growth of the number of internet users in the UK.

1. In 2020, 55.18 million UK citizens had mobile internet access.

(Datareportal) (Statista) 

Britain is one of the most connected countries in the world. Broken down by numbers, UK internet usage statistics show that:

  • There are 65 million internet users in the UK.
  • 55.81 million individuals connect to the net via mobile, accounting for 85% of all internet users in the country. 
  • By 2025, the number of mobile internet users per month should go up to 64.83 million, up from 48.61 million in 2015.

2. Mobile internet penetration rate in the UK stood at 90.3% in 2020. 

(Statista) 

Last year, the number of monthly active mobile internet users was estimated at 90.3% of the total population. The share of Brits who use mobile internet is expected to grow, increasing to 93.59% of the entire UK population in 2025.

3. In 2019, 35% of internet users in the UK accessed the internet through a mobile device.

(Ofcom)

Mobile devices remain Britain’s favourite method of accessing the web. In 2019, 81% of time spent online was on a mobile device, with smartphones making up the largest share. Namely, 71% of time spent online was through these devices, 2019 data on smartphones and internet usage tells us. 

4. Brits spend an average of 2 hours and 7 minutes using the net on mobile devices. 

(DataReportal)

People in the UK spent an average of 5 hours and 28 minutes online from any device. The majority of this time, or a little over 2 hours, is spent on mobile devices. 

5. In 2020, 91% of UK residents had 4G internet service.

(Statista) (Forbes)

A 2020 Statista survey reveals that 91% of respondents had 4G on their phones as opposed to 5% who did not have 4G mobile broadband connection. Research from Ofcom on UK internet usage, on the other hand, indicates that 80% of households and businesses in Britain have indoor 4G connection. 

6. Mobile devices are connected to WI-FI 65% of the time. 

(ISPreview)

A comparison between WI-FI and mobile connections reveals the former to be by far more popular before and during lockdown when 74% were connected to WI-FI rather than a mobile network. WI-FI connections were also more common in urban areas than rural (66% as opposed to 64%, respectively).

7. The average download speed of mobile internet connections in the UK is 35.57 Mbps.

(DataReportal)

Compared to fixed internet connections, the speed available to the average mobile data user is much lower (64.09 Mbps vs 35.57 Mbps). Still, the speed of mobile internet connections in the UK went up by 22% from 2019 to 2020, while the average download speed of fixed connections only increased by 17% during the same period. 

8. Scotland has the fastest 5G download speed.

(Ookla)

Measured at 198.39 Mbps, Scotland boasts the fastest 5G download speeds in the region or 6.1% faster than the rest of the UK. England is second with 5G download speeds of 184.48 Mbps, followed by Wales with 171.12 Mbps. 

9. In 2020, Google was the leading mobile search engine in the UK.

(Statista) (Statista)

According to StatCounter, in October 2020 alone, Google had 98% of the search market share far ahead of Yahoo with a 0.7% stake.

In terms of mobile browser usage, Safari took the lead, holding a share of 47.66%. Chrome was ranked second with a market stake of 41.15%. 

10. In 2019, UK citizens used an average of 2.9GB mobile data per month.

(Ofcom)

Ofcom’s official report shows that an average of 2.9GB was used on each mobile data connection every month. Compared to fixed broadband connections, mobile data usage was much lower. Namely, fixed connections used 240GB a month. 

Mobile Traffic vs Desktop Internet Usage

Mobile phone web traffic in the UK.

11. In 2020, 81% of UK adults owned at least one internet-connected device.

(Statista)

The category of internet-connected devices includes laptops, PCs, tablet computers, and smartphones. According to a 2020 survey, there was a slight decrease in ownership of these kinds of devices. Specifically, 81% of UK adults owned at least one device from which they can access the internet, compared to 82% in 2019 and 83% in 2018.

12. How much web traffic is mobile?

(DataReportal)

Estimates show that mobile phones make up 48.3% of all web traffic in the UK, an 21% year-on-year increase from 2019. 

Not only is mobile traffic on the rise, but the share of other devices declined. In 2019, computers and laptops took up a 44.1% share of total web traffic (a decline of almost 10% compared to 2018) and tablets accounted for 7.3% of internet traffic, down by 32% from the previous year. 

13. Smartphones are the most used devices to access the internet.

(Office for National Statistics)

2018 smartphone usage statistics tell us that 78% of UK citizens accessed the internet through their smartphones or mobile phones. These devices were prefered by almost all age groups, with the exception of those aged 65 years and older. From this generation, 42% used a tablet to connect to the net as opposed to 36% who used a mobile device. 

14. The number of mobile-only internet users has increased by 10% from 2017 to 2019.

(Ofcom)

The majority of internet users in the UK (60%) still use both phones and computers to access the internet, although this percentage has gone down by 3% between 2017 and 2019. On the other hand, mobile device usage statistics indicate that the number of internet users accessing the net solely through phones and tablets has gone up from 25% to 35% during the same period. 

15. The popularity of using computers to access the net is going down in the UK. 

(Ofcom)

In 2019, only 4% of British internet users went online only via computer. This number was higher in 2019 (7%) and 2017 (12%), although still much lower than mobile usage, stats suggest.

Mobile Internet Usage Demographics

4G mobile connection in the UK.

16. In 2019, 100% of UK citizens aged between 16 and 24 accessed the internet on a mobile.

(Statista)

Almost all UK citizens between the ages of 16 and 24 access the net on a mobile phone, making this the biggest age group to use mobile internet in the UK. 

25 to 34-year-olds follow with 97% of them connecting to the web through a phone. In comparison, only 40% of people aged 65 and older did the same, mobile data usage statistics collected by the UK’s Office for National Statistics show. 

17. 80% of men in the UK access the net via mobile.

(Statista) (Statista)

The number of men connecting to the internet via mobile is higher than that of women. According to 2019 data on mobile internet users, 78% of women in the UK older than 16 access the net through mobile compared to 80% of men. What’s more, male internet users in Britain are more likely to have a 4G connection on their phone than women (93% vs 90%).

18. 50% of children aged 12 to 15 use mobile phones to access the internet.

(Ofcom)

Ofcom’s report suggests that as children get older, their preferences start to shift from other devices to mobile phones. Thus, over two-thirds of British children from 3 to 7 mostly use tablets to access the net, but half of youngsters between 12 and 15 years of age go online via mobile phone. 

Top Mobile Internet Providers in the UK

Average price of 1GB mobile data in the UK.

19. In 2018, BT held 28% of the mobile operator market share.

(Statista)

BT was the most popular among UK citizens when it comes to the top mobile broadband services, having 28% of the total market share. The other operators that came close are O2 with 26% and Vodafone with 21%, while the fourth main mobile network operator Three was lagging with a 12% market share. 

20. EE is the UK’s largest mobile network.

(4G.co.uk)

EE, which is owned by BT, has the biggest 4G and 5G coverage in the country. More specifically, this network provider has almost complete 4G population coverage, although the other four networks are pretty close — all of them have at least 99% coverage. 

In terms of 5G, EE also takes the lead, covering around 112 towns and cities in the UK.  O2 ranks second (108 towns), whereas Three and Vodafone are at the bottom of the list—these two operators have 5G coverage in 68 and 57 towns and cities, respectively. 

21. EE also provides the fastest download speeds.

(4G.co.uk)

EE is not just the biggest; it’s also the fastest mobile internet provider in the UK. The network’s overall 4G download speed stands at 36.4 Mbps, much faster than the competition — Vodafone has download speeds of 22.4 Mbps, Three has 22.2 Mbps, and O2 has 18.2 Mbps. EE also leads the pack in terms of latency time (36.0 ms) ahead of Vodafone (39 ms), O2 (38.1 ms) and Three (48.3 ms). 

22. The UK is ranked 59th in the world when it comes to the price of 1GB of mobile data.

(Cable UK)

Regarding the price per 1GB of mobile data, the UK is ranked somewhere in the middle. It’s not one of the most expensive, like Canada or the US, but it’s also not as cheap as China or Russia. In fact, the average price of 1GB of mobile data is $1.39, although bundled mobile data deals in Britain can go as low as $0.22 or as high as $64.65 per 1GB.

Mobile Apps Usage in the UK

Highest-earning app on Google Play UK.

23. 76% of smartphone users use the Internet browser app.

(Statista) (Statista)

According to app download and usage statistics in the UK, with 76% usage, the internet browser app is the most used app by people in the UK. Interestingly, e-mail services, messenger apps, and social media apps are all in second place with 67%.

24. The NHS COVID-19 was the second most downloaded app on Apple Store in 2020. 

(BBC)

With over 20 million downloads on both Android and Apple iPhones, the NHS contact tracing app was one of the most downloaded applications for 2020. In fact, on Apple Store, it came second only to the video communication app Zoom.

25. Game apps generate the most income, UK app market statistics show.

(Statista)

Coin Master emerged as the highest-earning app on Google play store in the UK with $3.4 million (over £2 million) in revenue, followed by Roblox, Candy Crush Saga, and Pokémon GO. On the Apple app store, however, Tinder was the most profitable app in 2020, generating around $2.5 million (£1,826).

Reasons for Using Mobile Internet

Number of people in the UK that access Facebook through their mobile phone.

26. 98% of active social media users log in through mobiles. 

(DataReportal)

An incredible 98% of the 45 million active social media users in the UK log on to their social networking accounts from their mobile device. 

Facebook, the leading social media platform in the UK, also has a high percentage of users accessing their accounts through mobile. More specifically, 97.8% of users access this social media site through a mobile phone.

27. In the first quarter of 2020, the mobile retail conversion rate was at 3.5%.

(Statista)

Mobile e-commerce is growing in the UK. At the start of 2019, 2.49% of online shopping visits through mobile phones were converted into purchases, a number that increased to 3.5% in Q1 2020.

28. There were 31.62 million mobile shoppers in the UK in 2018.

(CRR)

Mobile shoppers, defined as someone who has made a purchase through a mobile device at least once, have been on the rise across Western Europe, including the UK. In 2018, there were over 31 million mobile shoppers in Britain, accounting for 66.7% of all internet shoppers. 

29. How many internet videos are watched on mobile?

(EMarketer)

In 2019, 31 million people in the UK watched a video via a mobile phone at least once a month. However, with over 34 million users, the TV set was still the Brits’ favourite go-to-device for watching videos.

30. In 2017, 23% of UK citizens regularly used navigation apps.

(Statista)

The term navigation app encompasses applications such as Google Maps or Global Positioning System (GPS). Interestingly a 2017 survey of over 900 respondents showed that 36% of people in the UK used navigation apps only occasionally.

Mobile Search Spending in the UK

Mobile ad spending in the UK.

31. In 2020, mobile digital advertising spending in the UK was around $15 billion.

(Smaato)

What’s interesting is the fact that the mobile digital ad spending in the UK in 2014 was just $3 billion (over £2 billion). It is four times higher now, increasing to $13.7 billion (£10 billion) in 2019 and approximately $15 billion (almost £11 billion) in 2020. In comparison, TV ad spending was a little over $5 billion. 

32. In 2019, mobile ad spend accounted for 47% of all ad spending in the UK.

(Smaato)

Mobile ad spending recorded the most significant growth in 2019, making up 47% of all UK advertising spending. And that’s not all! Mobile ad expenditure is expected to grow in the future. Actually, by 2023, it could account for 57% of total ad spend, or reach a whopping $21.1 billion (around £15 billion).

33. Mobile video is expected to take over banner ads when it comes to spending. 

(Smaato)

Research from eMarketer projects spending on video formats to be slightly higher than banner ad expenditure, which has made up the majority of ad spending so far. Today, thanks to advances in 5G technology, mobile search trends in the UK expect spending on mobile video to grow rapidly, reaching up to $6.7 billion (over £4 billion) by 2023. 

34. Ad spending growth for desktop should be higher than mobile across several sectors. 

(eMarketer)

Mobile will continue to account for most of the digital ad spending in 2020, but not across all industries. Ad spending growth on computing products, consumer electronics, and finance-related services is expected to be much higher for desktop than for mobile. 

Mobile Internet Usage Trends

Number of GB consumed from 5G users in the UK.

35. The use of mobile data is expected to increase. 

(5G UK) (Opensignal)

It’s now estimated that mobile internet users will consume around 4GB per customer and even higher with the introduction of 5G. 5G users in the UK consume an average of 17.4GB, which is 2.5 to 2.7 times higher than the average mobile data consumption by 4G users. 

36. The British government plans to invest £28 million to test new uses of 5G.

(GOV.UK)

The government and businesses will invest £28 million in nine nationwide projects to help industry and improve people’s lives through 5G mobile internet usage, statistics in 2021 predict. One of the projects will see Sir David Attenborough use 5G to show more of the natural world wonders to audiences across the country, while another will attempt to boost tourism sites, like the Eden Project. 

37. Upgrading mobile infrastructure to 5G could boost the UK economy by £158 billion by 2030.

(Vodafone)

5G, a report by Vodafone suggests, could give the UK economy a much-needed boost after the COVID-19 pandemic and its disastrous consequences. Vodafone argues that 5G technology could provide secure access to public services, such as healthcare and education, as well as enable the UK workforce to work remotely. 

Conclusion

As these mobile phone internet usage statistics clearly show, mobile internet penetration in the UK is growing rapidly, and it has no intention of slowing down. 

So, whether you’re a marketer looking to exploit mobile internet trends to promote your business, or a user searching for more insight into the significance of mobile internet, we hope that the information we collected has given you the answers you need. 

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *