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How To Get NOW TV on Firestick: A 2022 Guide

Written by, Nikola Dimovski

Updated March, 29, 2023

NOW TV– which was rebranded to just NOW not that long ago– is one of the best subscription services you can find to get access to Sky’s premium entertainment line-up, binge-worthy movies, sports channels, and reality TV– without signing up for a long-term contract.

If you’re looking to learn how to get NOW TV on Firestick and what you can watch there, read on.

Can You Get NOW TV on Firestick?

Sky’s on-demand service has been a favourite project of the largest pay-TV broadcaster.

That’s why it doesn’t come as much of a surprise that it’s available on all major platforms.

That list includes Fire TV Stick and Roku devices, Smart TVs, Android and Windows devices, and most gaming consoles.

If you can’t find NOW TV on your Firestick, then the app might not be compatible with your device.

For now, the NOW app is available on the following Fire TV Stick devices:

  • Fire TV Stick Lite – 1st Gen (2020)
  • Fire TV Stick – 3rd Gen (2020)
  • Fire TV Stick – 2nd Gen (2016-2019)
  • Fire TV Stick – Basic Edition (2017)
  • Fire TV Stick 4K – 1st Gen (2018)
  • Fire TV Edition – JVC Smart HD/FHD (2020)
  • Fire TV Cube – 2nd Gen (2019)
  • Fire TV Edition – JVC 4K (2019)

If you’re looking for a break from subscription services and want to get access to free TV channels on your Firestick, you should consider downloading Freeview on your device.

How To Get NOW TV on Firestick?

If the NOW app is compatible with your Firestick device, you should be able to download and install it from the Amazon App Store.

When the app opens:

  1. Select Sign In. (If you already have an account).
  2. Type the URL displayed on the screen into the web browser.
  3. Enter the code shown on the TV.

How To Download NOW on Devices That Aren’t Compatible With Your Firestick

If the app is not yet available on your device, you can download it by sideloading it with the help of third-party software or cast NOW TV to Firestick from your phone or tablet.

You can use the same method to get Sky Go on a Firestick device.

Before sideloading, you’ll first need to enable the ‘Apps from Unknown Sources’ option on your Fire TV Stick.

To do that:

  1. Navigate to ‘Settings’ from the Fire TV home screen.
  2. Select ‘MyFireTV’.
  3. Scroll down and select ‘Developer Options’.
  4. Select ‘Apps from Unknown Sources’ and turn it on.
  5. Select ‘OK’ or ‘Turn On’ on the pop-up message.

Via Downloader

The most common way to install NOW TV on Firestick for those whose device is not compatible with the NOW app is via the  Downloader app. 

This app allows you to sideload the APK files for apps that you can’t find on the Amazon Store.

  1. Navigate to the Search option on the top menu bar.
  2. Search for ‘Downloader’.
  3. Select the Downloader app and tap the ‘Download’ button.
  4. Launch the Downloader app, enter the NOW TV app URL, and click ‘Go’.
  5. Wait until the NOW TV app downloads on your Firestick, click on ‘Next’ and select ‘Install’.
  6. Open the NOW TV app on your Amazon Fire Stick and sign into your account.

Via ES File Explorer

Alternatively, you can download NOW TV on your Firestick device through ES File Explorer.

  1. Navigate to the Search bar from the top menu bar.
  2. Type ES File Explorer, select the app, and click Download.
  3. Once the installation process is completed, Open the ES File Explorer app.
  4. Select the ‘+’ button at the bottom of the screen.
  5. Enter the NOW TV URL and the name of the app.
  6. Select ‘Download Now’.
  7. Click ‘Open File’ and select the ‘Install’ button.
  8. Open and sign into the NOW TV app on your Firestick.

You may be interested in: How to get Britbox on Firestick?

What Can You Watch on NOW TV?

NOW TV is a contract-free subscription service that offers a vast catalogue of movies, TV shows, documentaries, sports events, and more. 

The streaming service has 4 different subscription packages, including: 

  • NOW Entertainment membership

The Entertainment package, which costs £9.99 a month, includes live and on-demand access to Sky’s main channels as well as 6 kids channels. This package comes with 200 box sets on demand, including Sky Originals programming and HBO shows.

  • NOW Sky Sports membership

The Sky Sports membership offers 11 sports channels and over 1,000 hours of documentaries and highlights on demand which will cost you £33.99 per month. You can also opt for a Sky Sports Day membership that will give you access to the entire catalogue of Sky Sports to watch live and on-demand for 24 hours, for just £11.98.

  • NOW Sky Cinema membership 

The Sky Cinema membership is the perfect choice for movie buffs. It costs £9.99 per month and comes with 11 Sky Cinema channels and more than 1,000 movies that you can watch on-demand.

  • HAYU membership

The Hayu monthly pass is the cheapest NOW membership you can get (it costs only £4.99 per month) that’s specifically designed for reality TV addicts. It includes access to over 8.000 on-demand episodes of your favourite reality shows including ‘Real Housewives’, ‘The Bachelor’, and ‘Keeping up with the Kardashians’.

All of these packages come with a 7-day NOW Boost free trial period and a rolling monthly contract which you can cancel at any time. After the free trial expires, NOW Boost costs £5 per month.

Bottom Line

NOW is a great streaming service for movie buffs, sports fans, and reality TV addicts. The app is compatible with some Fire TV stick devices, but if you can’t find it on yours, you can download the app via third-party software or cast it on your TV from your phone.

Frequently Asked Questions And Their Answers

Can I watch NOW TV in HD on my Firestick?

You can watch NOW content in full HD on your Firestick by purchasing the NOW Boost feature, which costs £5 per month. 

Is it safe to use Now TV on Fire TV?

The NOW app is available on Firestick devices since Amazon and Sky reached an agreement in December 2020. 

Is Now TV available officially on Amazon Firestick?

The NOW TV app is available on a number of Fire TV stick devices.

How to get NOW TV on Firestick?

You can install NOW TV on your Firestick directly from your device or use third-party software, like Downloader or the Es File Explorer app, to download it.

My name is Nikola, and I’m an SEO Specialist and a tech enthusiast. I graduated from the Faculty of Economics, the department of E-Business Management. My experiences go from implementing ERP Solutions, CRM practices, and finally, on-page and off-page SEO. I take pride in staying ahead of the curve when it comes to SEO and keeping up with the latest changes to search algorithms. I love experimenting with new strategies and testing the results to see what works best. Outside of work, I enjoy tinkering with new tech gadgets and exploring the latest apps and software programs.