Earlier this year, former US President Donald Trump launched a social media platform (after he was kicked off Twitter) in a bid to fight what he said was the ‘tyranny of Big Tech’.
The platform, called Truth Social, triggered plenty of praise and criticism from all sides.
But, how is the site faring so far? What’s the Truth Social user count and how does it compare to other social media platforms?
Let’s look at the most recent Truth Social statistics to find out.
(Forbes) (Yahoo News)
As of the end of April, the Truth Social platform has around 2 million users. For comparison, Twitter has more than 16 million active users only in the UK.
In the first two weeks of Truth Social official launch date in February 2022, the social media app was downloaded around 2 million times. That number dropped to 60,000 in the 16th week and rose to 218,000 in the next one.
Truth Social download rank on the Apple App Store charts is currently 14 in the US, based on its downloading history. The app is only available for iOS devices.
The number of Truth Social downloads between April 26 and May 1st in 2022 put the former’s president platform at No.1 most downloaded free media app in the App Store for 7 consecutive days.
Trump’s platform reached a peak number of 170,000 daily downloads on the first day of its launch. Truth Social currently records around 8,000 downloads a day.
The former president has the same number of followers as the number of users on the platform. On Twitter, before the platform banned him, his handle @realDonaldTrump had more than 88.9 million followers.
A survey conducted in the US found that a quarter of the respondents recognised Truth Social’s logo and name. About 5% of the respondents said they heard about the platform on social media, traditional media, and advertising.
Of the 25% who recognised the brand’s logo and name, 16% said they liked the brand. Among social media users, only 4% of social media users said the same.
12% of the people who said they were aware of Trump social media platform existence said they have used the app.
67% of the people who are on the platform said they are likely to use it again.
A March 2022 survey found that a little over 30% of registered Republican voters plan to use the social media platform often and only 14% said they’ll use Truth Social a lot.
A little under 80% of registered Democrat voters don’t plan to ever sign up on Trump’s social media platform. 20% of them said they might create an account but don’t expect to use it much.
A separate March 2022 survey found that the platform is the least popular among the 65+ age group. Even though, people aged 16+ are the biggest social media users, 50% of people between the ages of 18 and 34 say they don’t expect to use the platform, compared to 7% who said they’ll use it a lot, and 57% of the 45-64 demographic said they don’t plan on signing up.
61% of women and 50% of men said they wouldn’t use Truth Social. Only 10% of men said they plan on spending a lot of time on the platform.
A whopping 83% of women and 70% of men who identified as Democrats said they don’t plan on using Truth Social. Of those who identified as Republicans, 12% of women and 16% of men expected to be regular, active users.
Based on what Reddit users and some esports gamers are saying, they are the most likely to sign up and use the former president’s platform than any other group.
Less than 10% of respondents who took part in a March 2022 survey were aware that Truth Social was seeing a drop in daily usage. Almost half of the respondents (44%) said they’ve never heard or seen anything about the decline in usage.
Shares of Digital World Acquisition Corp. rose sharply after the black-check company announced a merger with Trump Media & Technology Group. According to Kerrisdale Capital, DWAC stock jumped from $10 to $175 per share.
DWAC’s shares have been on the decline ever since reaching a peak of $175 (when the merger was announced). The stock dropped to $80 a share in the weeks after the launch of the platform and currently sits around $45 a share.
With the launch of Truth Social, Donald Trump’s net worth rose by an estimated $430 million, taking his fortune from $2.4 billion a year before to $3 billion.
According to Larry Ramer, a content developer and editor at InvestorPlace, if Truth Social’s number of users reaches 30 million (MUAs) with an annual ARPU (average revenue per user) of $30 a year, Truth Social would make $90 million in annual revenue.
The launch of Truth Social prompted thousands of people (from the US and Canada) to flock to the platform, but scalability issues marred its debut into the world as eager downloaders were placed on the Truth Social waiting list and waited for days to be able to start using the platform.
For now, the number of Truth Social total users is around 2 million and only about 25% of Americans have heard of the platform.
For now, there is no way to sign up on Truth Social from the UK. The platform is only available in US and Canada.
As of the end of April, Truth Social has recorded around 2 million users.
The app saw a staggering 2 million downloads in the first two weeks but the numbers have dwindled since – in the 17th week of its launch, it recorded only 218,000 downloads and the Truth Social rank on the App Store charts fell to 14.
Truth Social statistics show that while the platform drew plenty of attention after its launch in February, Truth Social download numbers and Truth Social number of users are on the decline. For now, Truth Social counts around 2 million users, which is a far cry from the likes of Twitter.
Bojana is my name and writing is my game. I am a content writer from Bitola who is always interested in the latest research in almost all areas of life. I have a Bachelor’s degree in English literature and a perfectionist character, both of which help me find the most accurate data and information available. Although I have my head stuck in studies and reports most of the time, I still have a bit of free time during which I enjoy knitting and watching classic 90’s Disney movies.