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How to Write a Company Profile

Written by, Bojana Atanasovska

Updated September, 13, 2022

A company profile is a great way to attract potential investors and provide important information to customers. That’s why it’s crucial to know how to write one the right way.

If you’re looking for rules and tips on how to write a company profile, read on.

What Is a Company Profile? 

A company profile is a document that provides an overview of a company’s history, products, and services. In other words, it’s a professional company introduction to the business’s activities, vision, mission, goals, and core values.

The main reason for company profiling is to inform and attract potential customers, clients, and investors.

A good company profile includes the name of the founder, the type of products and services the business offers, how long the company exists on the market, and what sets it apart from the competition.

How to Create a Company Profile

The key to writing a company profile is including every important detail about the business.

If you’re not quite sure what exactly to include in the company profile or want to make sure you don’t miss anything, here’s a step-by-step guide on how to create a solid profile for your company.

  1. Identify the purpose of the company profile

The first step to writing a good company profile is to identify its purpose. Depending on your target audience and business goals, you should include the following elements in your company profile: 

  • The values of the company

Regardless of the type of business you own, it’s important to define and present your company values to help readers better understand the company’s culture.

  • Value of products 

Demonstrating the value of the products and services you’re selling is crucial for both potential customers and investors.

  • Company’s performance 

One of the most important parts of a company profile is including detailed information about the business’s performance, including profit margin, revenue growth, client retention rate, and customer satisfaction

It shows both investors and clients that the company is committed to transparency and they will get an idea of what they’re getting into if they decide to do business with you.

  1. Select a style and format

It may seem like more of a formality, but the format and style of the company profile can determine if readers decide to read more than the first couple of sentences

The information in the company profile needs to be presented in a logical order with the right subheadings and style to pique the reader’s interest.

  1. Add contact information

When a client, customer, or investor is looking to contact a company, they often look for contact information on a company’s profile page. 

An example of a good company profile is one that includes all available channels that customers and investors can use to reach out to the company, including social media, website, contact email, and phone numbers. 

  1. Include the company’s mission statement

The mission statement in a company profile elaborates on the goals and values of your business. 

It should include information about the target audience and key consumers, the type of products and services offered, and why customers and investors should choose it over the competition. 

  1. Write about the company’s history

A company profile should feature a section where potential clients can learn more about the business’s history.

It can include information about why the owner founded the company and when and what it has achieved throughout the years. The best way to present this information, especially if the company has a long history, is in a timeline format.

  1. Describe products and services

When describing the products and services offered by the company it’s important to offer as many crucial details as possible, without making it too long or complicated. If the company’s product list is long, it’s best to select and promote the best-selling products and services.

  1. Include awards and recognition

If the company has received awards, you might want to mention them in your company profile. It often gives readers a sense of trustworthiness and leaves an impression that they’re dealing with a reputable company.

  1. Include financial information

If you are looking for investors, you can add information about your financial targets, strategies, and track records of your past performance.

  1. Demographics

Adding demographic information, such as the number of employees, gender and age data, as well as the region where the company operates can help attract potential employees and investors.

  1. Add testimonials

Including feedback from customers and clients that have tried out your products is one of the best ways to attract new customers and clients. Testimonials usually include the name and title of the person sharing their experience with the company or its products.

  1. Add a call-to-action

The “final touch” in a company profile is a call-to-action. You can ask readers to check out the website, browse products and services, or contact the company.

Tips for Writing a Strong Company Profile

Here are some important tips to follow when you are in a process of company profiling: 

Subheadings

Use subheadings for each section of the company profile. This ensures better organisation of the information, which will make it easier for both writing and reading. 

Logo 

The logo is an important part of brand building and it can be immensely beneficial for promotional purposes

Design element 

Fonts, colours, and graphics contributed to a cohesive profile design that represents the brand in the best light possible and makes it easily recognisable for existing and potential customers. 

Proofread the profile

Before you publish your company profile, make sure that you have double – and even triple-checked it for accuracy, grammar, and style.  

Benefits of Writing a Company Profile

A company profile is much more than an “About Us” page on your website. 

The main advantage of having a company profile is the ability to introduce and present the brand accurately and professionally.

It allows you to highlight the company’s strengths, underline its mission, put an emphasis on the products and services, and let readers know what sets the company apart

What’s more, you can use the company profile to promote the company and raise brand awareness through marketing and sales campaigns

Bottom Line 

A company profile is a professional summary of the core values, activities, and goals of a business. Learning how to write a company profile is crucial for any business owner, copywriter, and marketing strategist to present the brand in a way that attracts new customers, clients, and investors. 

Bojana is my name and writing is my game. I am a content writer from Bitola who is always interested in the latest research in almost all areas of life. I have a Bachelor’s degree in English literature and a perfectionist character, both of which help me find the most accurate data and information available. Although I have my head stuck in studies and reports most of the time, I still have a bit of free time during which I enjoy knitting and watching classic 90’s Disney movies.