How To Get Brand Deals on TikTok: Everything You Should Know

With more than a billion active users and nearly $5 billion in revenue in 2021, TikTok is a massive market where creators can make money through sponsorship and brand deals. 

But how to get brand deals on TikTok as a creator? 

Let’s find out.

How To Get Sponsored on TikTok

Here are some tips on what you can do to improve your chances of getting TikTok sponsorship deals from your favourite brands:

1. Make an interesting profile.

If you want to earn from TikTok, then you’ll have to treat your TikTok profile as a virtual business card. When people visit your profile, your bio should tell them exactly who you are, what you do, and what you have to offer on TikTok (and elsewhere).

Your TikTok profile should have the following:

• A professional profile picture.
• A bio that matches your brand.
• A catchy and memorable tagline.
• Links to your other social media platforms and channels.
• Your business email.
• A call out to brands to let them know you’re open to collaboration deals.

2. Build your following.

To start earning money on TikTok, you’ll need to have a following.

Creators who want to jump on the TikTok sponsorship program bandwagon and get paid via the ‘Creator Fund’ – which rewards creators for making engaging and highly marketable content– need to have at least 10,000 followers and 100,000 views in the last month.

The good news is TikTok doesn’t require creators to have a certain number of followers to get sponsored on TikTok. However, the numbers make or break your chances of getting paid on the platform.

Brands want to sponsor creators that have a large following and a loyal fan base and the bigger your following, the more you’ll earn. For reference, the average social media influencer earns around £32,680 per year.

To grow your audience on TikTok:

• Pick a niche and stick to it.
• Interact with creators in that niche.
• Interact with your audience and learn their likes and dislikes. This will help you gauge what TikTok sponsored content they would like to see from you.
• Post regularly to keep your followers engaged.
• Make use of a trending hashtag and/or a song.
• Promote your TikTok profile on other social media platforms.
• Try posting product reviews, demos, ‘before and after,’ videos as well as ‘how to’ hacks.

To better understand what works on the platform, you can upgrade to a TikTok Pr Account to get access to the analytics feature. Also, note that nearly a quarter of TikTok users in the UK are aged 15-25, so if you want to be popular there, then your content should target that audience.

3. Grow your other channels.

While a TikTok presence can be very rewarding (through sponsored TikTok posts) – the platform was recently named the top social media app of 2022 for this quarter – building a brand also means putting down roots in other social media spaces.

Expanding on other platforms, like Instagram and YouTube, can help you build a strong image and let brands know that you’re a serious player in the social media game. 

Did you know? You can get sponsored on Instagram too. You can read our helpful guide to figure out whether TikTok or Instagram is better for your business.

4. Create organic content about your favourite brands

TikTok sponsors look for creators that can deliver in the numbers. 

Brands are willing to pay a good amount of money to generate brand awareness and increase sales, but most creators would find it difficult to achieve that if the products they’re trying to sell are not in their niche.

That’s why if you want to improve your chances of getting sponsored on TikTok, you should find products and services in your niche and offer your audience your thoughts on them. Posting and reposting content in your niche is one of the most important things when trying to grow your tiktok.

You can join an affiliate program and earn a commission for promoting and posting affiliate links to particular products. If your videos get traction, you could get offered a brand deal. (You can read more on affiliate marketing and how it works here.

5. Create a media kit

A professional influencer media kit is essentially a portfolio – that includes information about your business – which you can send to brands to get deals for TikTok. 

Your media kit should include:

• A short description of who you are and what you offer.
• Contact information 
• Links to your social media accounts.
• Follower counts & demographics.
• A list of brands you have worked with + examples.
• Cast studies of your most popular content (sponsored and non-sponsored).
• Sales records from merch lines, campaigns, and affiliate links.

6. Utilize the TikTok Creator Marketplace

The TikTok Creator Marketplace (TTCM) is a platform that connects brands to TikTok creators. 

Brands can join TTCM and find creators for a TikTok sponsorship based on location, number of followers, reach, and other metrics. Creators, on the other hand, can use the platform to sell their services to brands.

However, to get into the TikTok brand deals marketplace, creators need to meet certain eligibility criteria, including:

• Be at least 18 years old.
• Have at least 10,000 verified followers.
• Have a minimum of 100,000 video views in the last month.
• Have a TikTok Pro Account (but not a Business Account).
• Have posted at least 3 videos in the last 28 days.

If you’re not looking to become an influencer but still want to build a career online, here are some other ways to make money online in the UK.

Bottom Line 

Brands increasingly recognise TikTok as the fastest-growing social media platform on the Internet, and they all want a piece of the pie– which is good news for creators who are looking to make some money on the platform. If you’re wondering how to get brand deals on TikTok, the main thing you should do is pick a niche and start reviewing products and services in it.