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How Much Do Bloggers Make in the UK?

Written by, Bojana Atanasovska

Updated July, 29, 2022

Being a blogger means you can earn income and work anytime and anywhere in the world.

But, how can you make money by blogging, how much do bloggers make in the UK, and who are the most successful UK internet bloggers?

Let’s look at the numbers.

How Much Do Bloggers Make in the UK?

(Fit Small Business)

The amount of money that bloggers make depends on how much time and effort they put into the blog and the type of strategies they use to earn revenue (and how successful they are at them).

Since not everyone that blogs is a full-time blogger, blog income can range anywhere between $10 to over $10 million a year. 

Beginners usually make around $200 to $2,500 a month during the first year. Established bloggers can earn around $3,500 to $15,000 per month, while celebrity bloggers and those with years of experience have a blogger salary of six or seven-figure.

The highest paying cities for bloggers in the UK are:


  • Manchester – £29.18 per hour 
  • Bradford – £16.00 per hour 
  • Liverpool – £14.01 per hour 
  • London – £12.61 per hour 
  • Birmingham – £10.77 per hour 
  • Wolverhampton – £10.66 per hour 
  • East London and Selly Oak – £6.70 per hour 

According to Indeed, the average annual blog income in the UK is £29,157

For comparison, the average salary for similar professions is:

  • Publicist – £31.942 per year 
  • Influencer – £32.713 per year 
  • Public Relations Manager – £30.812 per year 
  • Freelance Writer – £21.07 per year 
  • Content Marketer – £29.646 per year 
  • Content Writer – £25.298 per year 

How to Make Money Blogging

Many bloggers, including top-bloggers and celebrity bloggers, rely on several strategies to 

make money from blogging in the UK.

Some of the most common methods to earn money blogging include:                                                                   

Affiliate marketing

Affiliate marketing is one of the most popular forms of marketing that allows bloggers to earn a commission for advertising a product or service on their website by a company or a retailer.

In affiliate marketing, bloggers are paid for a specific result. For example, they may get paid every time a person who visited their website bought the product they were promoting. They can also get paid for leads, site visits, and app downloads.


Another popular form of marketing, especially on blogs, is placing banner adverts on the website from advertising networks such as Google AdSense, Mediavine, Monumetric, and Propeller Ads, among others.

There are two types of ads you can place on a website:

  • PPC/CPC (pay per click/cost per click) – you get paid whenever a reader clicks on the ad.
  • CPM (cost per 1,000 impressions) – you get paid for every 1,000 visitors who view the advert. 

The ads can be placed at the top, the bottom, or in the sidebar and can take the form of images, text, or videos.

Did you know? Digital video advertising spending accounted for over 50% of the total display ads spend.

Sponsored content

Popular bloggers sometimes earn money through sponsored content– content that they haven’t created but publish on their website for compensation. 

Bloggers usually share sponsored content that’s related to their niche. For example, if you have a blog about food, you can agree to publish an article from a food retailer or a company that works with food packages. 


Many companies and brands send freebies to influential bloggers in hopes that they will review the product or talk about it on social media (or in this case, on their blog). 

In addition to getting a free product, bloggers also get an opportunity to build their credibility.

Merchandising and other related projects

Once you’ve hit a decent number of followers and you’re a well-established blogger, you can consider introducing merchandise and expanding your work, like starting a podcast or speaking at public events.

Highest Earning Bloggers in the UK

  1. Adnan Ebrahim
  • Blog: CarThrottle (BuzzFeed for Cars)
  • Net worth: /
  • Followers: 1.6 million on Instagram and 6.7 million on Facebook

Ebrahim is a tech entrepreneur who founded the website ‘Car Throttle,’ an online community for car enthusiasts, who call themselves CTzens. 

The website, which Ebrahim founded back in 2009 when he was a college student, focuses on high-performance vehicles. Petrolheads can find anything from car reviews, car news, and video series on the site. 

  1. Joe Wicks 
  • Blog: The Body Coach
  • Net worth: £14.5 million
  • Followers: 3.9 million on Instagram

Wicks, also known as The Body Coach, is a professional fitness coach and one of the most followed fitness accounts on YouTube and Instagram. He specialises in High-Intensity Interval Training and is a nutrition enthusiast who has written several best-selling cookbooks over the years.

On his website, you can find fitness and nutrition tips, as well as different recipes. Wicks also maintains a YouTube channel and a podcast. 

  1. Tim Burton
  • Blog: Shmee150
  • Net worth: $15 million
  • Shmee150 followers: 1.5 million on Instagram

Burton is a British car vlogger and YouTuber, and one the most famous bloggers that tests and reviews exotic cars. 

His online presence started small in January 2010 when he uploaded his first YouTube video on his channel. Today, he has over 2 million subscribers on YouTube and his revenue and a car collection of about 15 cars, which he sometimes features on his blog.

  1. Louise Pentland 
  • Blog: Lousie Pentland
  • Net worth:  $1.5 million
  • Followers: 3.1 million on Instagram

Pentland is a British beauty, motherhood, and lifestyle vlogger, and one of the top UK bloggers with a large following.

She started her YouTube channel in January 2010, which covers topics like beauty, fashion, and lifestyle and eventually branched out in other segments such as interior design, plus size fashion, and motherhood. 

Pentalnd has published 5 best-selling books, including a memoir on motherhood, and has her own podcast.

  1. Eleanor Laura Davan Mills
  • Blog: Deliciously Ella
  • Net worth: $1-$5 million
  • Followers: 2.1 million on Instagram

Mills is an English food writer, entrepreneur, and the founder of the ‘Deliciously Ella’ blog, which was launched in 2012. 

Since then, she has published several books on clean eating and in 2014 launched her own app, featuring her recipes, as well as videos for guided meditation and yoga. 

On the website, you can buy some of Mill’s products, find recipes, download her app, and book a table at Plants by de.

  1. Lucy Mecklenburgh
  • Blog: Results Wellness Lifestyle
  • Net worth: $1.5 Million
  • Followers: 1.7 million on Instagram

Mecklenburgh is a fashion designer, fitness expert, TV personality, and a model who regularly shares advice and tips to readers on nutrition and exercise.

She has her own fitness program with hundreds of workouts and recipes, and her own line of products, which you can buy from her shop. 

Meckleburgh also maintains a separated platform where she offers workouts, recipes, and advice for pregnant women and women in the postnatal period.  

  1. Niomi Smart
  • Blog: Niomi Smart
  • Net worth: $1.5 Million
  • Followers: 1.4 million on Instagram

Smart is a lifestyle blogger from the UK with a focus on fashion, fitness, and nutrition. Her first blog was called ‘Bonjour Hola Ciao and Hello” and her first YouTube video was published in March 2014.

The YouTuber has published a cookbook ‘Eat Smart’, compiled of all of her favourite recipes and inspired by her popular video series ‘What I Eat in A Day.’ She also started a snacking service, SourcedBox.

  1. Giovanna Fletcher 
  • Blog: Giovanna Fletcher
  • Net worth: $6.24 million
  • Followers: 2 million on Instagram

Fletcher’s blog revolves around parenting, motherhood, and family. 

In addition to her blog, she hosts a parenting podcast named ‘Happy Mum, Happy Baby’, where Kate Middleton, the Duchess of Cambridge made an appearance, and is the presenter of the CBeebies series ‘The Baby Club’.

Fletcher has a background in writing and has published several novels throughout the years,a s well as the non-fiction ‘Happy Mum, Happy Baby: My Adventures in Motherhood’. 

Bottom Line

Making money from blogging is difficult but not impossible. Even though blogging is one of the least desirable occupations and it is often slow at the start (most UK bloggers make very little in their first year), but if successful, a blog can help you create a brand and open other opportunities that can generate more than a full-time income.

Frequently Asked Questions And Their Answers

Do bloggers get paid for views? 

Yes, they do. AdSense pays $20-$50 per 1000 views. The amount depends on ad placement, niche, domain authority, and traffic sources. 

How fast can you make money blogging?

If you’re blogging for money, it can take you anywhere between a couple of weeks to six months and even two years to start earning a solid income.

Who pays bloggers?

Bloggers earn revenue via paid ads on their website, affiliate marketing, sponsored blog posts, and subscription services, among other things. 

What kind of blogs make the most money?

The 5 most popular blogs in the UK that make money are finance, fashion, travel, marketing, and health blogs.

How much do bloggers make in the UK?

On average, bloggers in the UK  earn around £29,157 annually.

Bojana is my name and writing is my game. I am a content writer from Bitola who is always interested in the latest research in almost all areas of life. I have a Bachelor’s degree in English literature and a perfectionist character, both of which help me find the most accurate data and information available. Although I have my head stuck in studies and reports most of the time, I still have a bit of free time during which I enjoy knitting and watching classic 90’s Disney movies.