Best Time To Post on TikTok In The UK In 2023

A TikTok user’s success heavily relies on the type of content they post. But, even if you do everything right, your videos can go unnoticed by your target audience if you miss the timing. 

If you’re trying to figure out what the best time to post on TikTok in the UK in 2022 is and how to find your ideal posting time, read on.

The Best Times to Post On TikTok

If you want your content to reach as many followers as possible and get picked by the right audience on the For You Page, you’ll have to find the perfect time in the day when your targeted audience is scrolling their feeds. Remember that there are 17 million monthly active users in the UK so it’s best to follow some strategy.

Here are the best TikTok posting times in the UK:

Worth noting: The hours above are expressed in British Summer Time (BST).

Influencer Marketing Hub found that the best TikTok posting times vary depending on the day. For example, research has shown that TikTok users, in general, see the highest levels of engagement on Tuesday, Thursday, and Friday. 

TikTok’s busiest time in the UK is on Tuesdays at 2 p.m., Thursdays at 5 a.m., and Fridays around 5 a.m. In terms of worldwide overlap, Hootsuite agreed on the days, though with some variations in the hours. Namely, their experiment discovered that the optimal time to post is 10 a.m. EST, Thursdays at 1 p.m. EST, and Fridays at 8 a.m. EST.

To make these numbers work for you, you would have to adjust them to your own time zone and the time zones of your followers. If your target audience is in a different time zone, you should change it to match theirs to ensure maximum exposure.

Why Does It Matter When You Post On TikTok?

TikTok is currently enjoying unmatched popularity, which means that the competition on the platform is rising as well. Posting at the right time will increase the chances that your followers, as well as your target audience, can see your videos and generate that buzz that every TikToker on the planet is hoping for. 

It’s also crucial for any business that is trying to raise brand awareness and get brand deals on TikTok as part of its social media marketing strategy. 

Still, nailing the time to post on TikTok is one part of the equation. The popularity and potential virality of your videos depend on the quality of your content and TikTok’s algorithm. The platform has been as transparent as possible about how its algorithm works and has confirmed that watch time, the number of views, and engagement (including comments and shares) are what determines whether TikTok will show a video to more people on the For You Page.

How To Find The Best Time for Posting On TikTok?

Just because the general timetable for posting works for some TikTok users, it doesn’t mean that it applies to every content creator. Your best time to upload on TikTok mainly depends on your target audience’s online presence and activity level.

That’s why knowing your audience is an essential part of finding the best time to post your videos on the platform.

If you want a glimpse into how your videos are performing and when your followers are the most active, you can check the analytics page in your TikTok account. 

Here’s a step-by-step guide on how you can do that and what it will tell you about your follower’s activity levels.

•  Switch to a Business or Pro account

TikTok’s analytics feature is available only to Business and Pro accounts. Go to Settings and Privacy, click on Manage Account, and then tap on Switch to Business/Pro Account. 

Switching to a Pro or a Business account is free, though if you opt for a Business account you’ll lose access to some music tracks due to copyright issues. 

• Open your analytics dashboard

Your account’s metrics are in the analytics dashboard, which you can find under Creator Tools in Settings. You’ll find a suite of analytics tools, but if you want insight into your followers’ activity, check the Followers tab.

• Your followers’ activity

The Follower tab shows you the number of people that follow you, your account’s growth rate, the gender of your followers, where they are from, and their activity. 

In the followers’ activity section, TikTok shows information about your followers’ activity by the hour. It gives you an insight into when they are online and when they spend the most time on the platform. 

This is important because your target audience may have different peak activity times compared to other users on TikTok.

• Cross-check followers’ activity and individual posts’ performance

Some videos may perform better in certain hours of the day than others. To make sure your TikTok posting strategy is effective, you should also dig into followers’ activity data on individual TikTok posts.

You can find these numbers in the content tab in the analytics dashboard, which will help you understand whether your posting strategy is working and how to improve it.

On top of that, if you feel that you’re running out of ideas, always make sure to see what the people that are posting in your niche are doing. Reposting their content when you’re short on ideas is always a good strategy. If you feel like you’re giving them too much attention, there is always the option to un-repost the video.

Bottom Line

When it comes to good times to post on TikTok, there’s no one-size-fits-all. The ideal posting time for every TikToker is different and varies as the account grows and the audience changes. Creating a posting strategy for TikTok is not a one-off thing and requires regular monitoring and updating to stay on top of your game.