TikTok’s rise in popularity has allowed many influencers to earn money on the platform. It’s also allowed brands to spread their words about their products and services to a broader audience.
The not-so-secret sauce for success on TikTok is view counts. And creating high-quality, eye-catching content sometimes is not enough to go viral.
One part of that equation is hashtags.
And what are the best TikTok hashtags to go viral?
Let’s find out.
A hashtag is a # symbol that’s followed by words. This can be anything from acronyms, phrases, numbers, and even an emoji.
They help categorise content, which makes it easier to find. For example, if you add the hashtag #education to your video, anyone that’s searching for educational videos might see it.
Hashtags are also clickable; If you tap on a hashtag, you’ll be taken to a search page with other content that has the same hashtag.
More importantly, hashtags help TikTok’s algorithm decide who to show your content on their For You page, beyond your followers.
For instance, someone who likes watching dances on TikTok is more likely to see a video with the hashtag #dance on their For You page.
What this means is that TikTok is actively trying to get the right content in front of the right people– and hashtags help the algorithm do that.
That’s why they’re part of every TikTok creator’s strategy and why everyone is on the lookout for the next viral TikTok hashtags.
TikTok hashtag trends tend to change often. This list of the top 10 most popular hashtags on TikTok is an excellent place to begin, but keep in mind that it’s not set in stone.
For now, these hashtags have accrued the largest number of views on the platform.
This means that adding them to your video can potentially help you broaden your reach but that there’s also competition for them.
To make sure you get the best of both worlds, you should consider using one or two hashtags at most from the trending TikTok hashtags list and add one or two more niche-related hashtags to hit the blend of broad and specific audiences.
Whether you’re looking for cooking recipes, educational content, dance routines, competitions, or dinosaur videos, you’ll likely find them on TikTok.
And to ensure that your videos are shown to people who are interested in that niche, you need to know what hashtags they typically follow.
Here are the most popular TikTok hashtags by niche that you might want to look out for:
Whether you want to show off your skincare routine or a new makeup look, TikTok is the right place to start.
With so many beauty influencers making their way on the platform, it pays to know how to target the right audience with your TikTok hashtags to go viral:
Models, micro-influencers, and designers are not the only ones in the fashion sphere on the platform.
Most high-fashion brands, including Gucci, Versace, and Dior, have all stepped into the TikTok world. And since fashion is never out of style, it’s crucial for anyone in that realm to be up-to-date.
For now, the most influential TikToker is the ‘best-dressed’ Wisdom Kaye, which boasts a follower count of more than 8 million.
Think of Emily Mariko’s easy salmon rice and baked feta pasta.
If you have decent cooking skills, know a lot of kitchen hacks, or have great new recipe ideas, then TikTok might be the right place for you.
But to make it on the platform, you’ll also need the right hashtags to go viral on TikTok.
The dancing category is arguably the most popular among millennials and Gen Zers. Music artists like Cardi B, Doja Cat, and Megan Thee Stallion have seen their songs trending in this TikTok category.
Jason Derulo even managed to resurrect his career thanks to, in part, the dancing community on TikTok.
To boost your chances of getting viral in this category, you’ll need the following hashtags:
TikTok didn’t become a global success on the idea of connecting you to people you know in real life; Its prior focus was on creativity.
However, the platform has since changed its course and encourages users to connect with people in their existing social circles.
Challenges, dances, and trends between friends and family members are on the top of the list of popular TikTok themes, and these are TikTok best hashtags for that category:
Motivation can be a powerful tool to propel you toward your goals. Few people can pass on a powerful inspirational speech or an evergreen motivational quote.
If you’re part of that industry on the platform, you can use the following hashtags:
The gaming industry has seen continual growth since its very beginning but it got an extra boost at the onset of the COVID-19 pandemic.
This opened plenty of opportunities for gamers on the platform, as well as brands looking for ways to put their products in front of younger audiences.
TikTok creators that are looking for this type of audience might find them easier with these hashtags:
Whether you’re a personal trainer, coach, or athlete, TikTok is a great place to advertise yourself or your business.
Since there never seems to be a shortage of people who want to get in shape, you could easily find the right audience.
Here’s how to stand out from your competitors:
Lifestyle influencers are people with a huge following on social media that post a variety of content that mainly has to do with their lives– anything from a trip to Disney with friends and kids, upcoming holiday plans, and ootds.
The best way to make a mark in this category is to be honest, genuine, and transparent. Also, you’ll need the following TikTok hashtags for views:
Word-of-mouth is one of the best forms of marketing– and what better place to promote your business than TikTok?
But, the platform is also a good place to find advice on how to start out or grow in the business world, how and where to find a job, and how to improve your skills.
Whatever side of the coin you’re on, here are the hashtags you need:
If you’re one of those people who gets paid to travel (or want to become one), then TikTok is the right place to earn some extra cash on the side.
With a rising number of TikTok users who are looking to quench their thirst for wanderlust, travelling influencers have never been more popular on the platform.
For example, the TikTok couple Jake and Kaylee, more commonly known as theglobewanderers, racked up over 800,000 followers.
They and many more use the following hashtags:
If you like to share your opinion on movies and TV shows, rather than read reviews on IMDB and Rotten Tomatoes, or upload clips of your favourite scenes from classics like ‘Friends’, ‘How I Met Your Mother’, and ‘Game of Thrones’, you could easily find the right audience on TikTok.
Keep in mind that your video reviews need to be short, quick, and on-point.
The TikTok viral hashtags for this category are:
As the world went into lockdown, many photographers, painters, sculptors, and digital artists learned how to leverage the power of TikTok to their advantage. For example, Rudy Willingham boasts about 4.5 million followers by proving that everything can be art.
If you’re planning an art exhibition, you might want to share a glimpse of your work on TikTok to spread the word and reach a wider audience.
For that, you’ll need these TikTok hashtags for views:
The first half of 2022 was bad for the crypto market, but that doesn’t make it any less popular than it was.
Coinbase and Binance are on the platform with a massive following, and people’s interest in crypto remains high; it’s a hot topic in popular culture, thanks to Elon Musk and that kid from your high school.
The best hashtags for this category are:
Challenges, postures, and valuable tips– it’s what TikTok yogis live for.
The world of yoga, wellness, and pilates includes celebrity trainers, business owners, and beginners. Regardless of where you are on your yoga journey, it’s no secret that this can be a lucrative business or a place to start.
To do that, you’ll need the following hashtags:
The arts and craft community is the right place for anyone that enjoys doing– and watching– simple or more advanced DIY projects.
If you have a creative mind and want to build or decorate things on your own, you can step into this side of TikTok with these hashtags:
It’s hard to scroll past a cute video of a cat or a funny clip of a dog.
Everyone loves pets, and the numbers show it; #dogsoftiktok counts a staggering 63.9 billion views in total.
This means that if you have a pet that’s great on camera, you could potentially make some extra cash by posting videos of them on TikTok.
You can then share it with the rest of the community with these hashtags:
A solid hashtag strategy involves popular hashtags on TikTok, niche hashtags, and a little bit of studying.
If you want your videos to reach the right audience, you’ll need to use hashtags that are in your niche. You can use popular hashtags too, but you’ll need to mix and match.
The easiest way to find out what works in your niche is to study your competition.
Seeing which hashtags they’re using can give you some insight into what’s trending in your industry and might inspire you to create videos on topics you haven’t considered.
If you pay close attention to your TikTok feed, you might learn to identify new trending hashtags that haven’t reached billions of users yet.
Consider jumping on the trend only if it’s relevant to your business and type of content.
If you have a strong following, you can create your own branded hashtag that will make it easier for users to find your content, and you might even kickstart a trend that will boost your visibility.
Adding hashtags only to your descriptions is not enough. Make sure you also add a phrase or a sentence that can help the TikTok algorithm show your video in front of the right people.
Hashtags are a vital part of any marketing campaign on TikTok, and it’s important to know how to make the most of them. The best TikTok hashtags to go viral are a combination of broad and niche topics.
They don’t guarantee overnight success, but they can help the TikTok algorithm put your videos in front of the right audience.
Bojana is my name and writing is my game. I am a content writer from Bitola who is always interested in the latest research in almost all areas of life. I have a Bachelor’s degree in English literature and a perfectionist character, both of which help me find the most accurate data and information available. Although I have my head stuck in studies and reports most of the time, I still have a bit of free time during which I enjoy knitting and watching classic 90’s Disney movies.