Home → Finance→

33 Insightful Investment Statistics in the UK

Written by, Marija Petkova

Updated August, 1, 2022

Almost everyone who likes to plan wants to invest in something worth their money, dedication, and time. 

Wouldn’t you? 

But what should you invest in? How soon will you see returns? Who is investing and saving in Britain?

We have the answers. Here you’ll find the most important investment statistics in the UK that will help you make the most of your money. 

Let’s dive right in!

Ten Essential Investment Facts About the UK

  • Only 12% of the UK population invested in the stock market in 2018.
  • Investing in stocks and shares can produce higher returns than cash in 90% of the cases.
  • In 2019, only 2.2 million British people held a stocks and shares ISA.
  • The average stocks and shares ISA return rate from April 1999 to April 2020 was 5.14%.
  • 75% of young people in the UK have invested or are considering investing.
  • 54.9% of stocks in the UK are held by foreign investors.
  • Investors own their shares for about 0.8 years before deciding to sell them
  • The average household disposable income in the UK in 2020 was £30.800.
  • In 2019, the net value of Foreign Direct Investment in the UK was £35.6 billion.
  • Business investments in the UK increased 1.3% in the last three months of 2020. 

Personal Investment Statistics

Investing in the stock market in the UK.

1. Only 12% of the UK population invested in the stock market in 2018.


The percentage of the population investing in the stock market in the UK was 12%, 2018 data show. This is a surprisingly low proportion despite more than 70% thinking that investing in the stock market could be very profitable in the long term. 

2. In 2018, 11.864 new tech companies opened up in the UK.


What are some of the most popular ways to invest in the UK? Tech companies, of course! In 2018 alone, 11.864 new tech companies were opened in the UK, which is 14% more than the previous year. On top of that, the UK’s new software companies attracted 5% of the global technology scale-up investments, higher than other countries in Europe. 

3. Investing in stocks and shares can produce higher returns than cash in 90% of the cases.


Investing is not just about getting returns; many are doing it for the emotional benefits as well. Thus, 74% of respondents in a survey reported they got a “buzz” from seeing a return on their investment, while 35% and 31% said they were feeling satisfied and secure, respectively. 

4. What are the most popular ways to invest in the UK?

(Money Advice Service) (Statista) (OpenRent) (UK Finance) 

Apart from stocks and tech companies, Brits have other investment options at their disposal, such as pensions (workplace and personal), investment bonds, and property investments. 

Insurance company funds managed by life insurance companies is another alternative, although not very popular in the UK, where only one in three residents have a life insurance policy

Property, on the other hand, can be a very lucrative personal investment, statistics show. In December 2019, the number of buy-to-let mortgages increased by 3.6%, while estimates show that landlords can earn up to £8,400 a year in rental yields alone. 

5. User-friendly trading apps spark interest in investing.

(This is Money)

Four in ten millennials mentioned the availability of trading apps as the main reason for investing, whereas a third stated they prefer the low-cost methods apps provided. Overall, 19% of respondents cited the availability of trading apps and platforms as the main reason for investing, twice as many as in 2018. 

Stats and Facts on Stocks and Shares ISA in the UK

Total amount invested in adult stock and shares ISAs in the UK.

6. In 2019, only 2.2 million British people held a stocks and shares ISA.

(UK Money Bloggers)

2.2 million British people held stock and shares ISAs (Individual Savings Accounts) in 2019. This number can seem impressive; however, considering that there are over 66 million people living in the UK, it is not a lot. To be more precise, this is only 3% of the UK population or 1 in 30 Brits. 

7. The average amount held in adult stocks and shares ISAs was £9,331 in 2018. 

(Statista) (GOV.UK)

The latest information on adult stocks and shares ISAs shows that the average subscription in the UK was £9,331, up from £4,581 in 2010. The total amount invested in adult stocks and shares ISAs was £22.6 billion for the 2018/2019 fiscal year.

8. In 2019, £419 million were invested in junior ISA stocks and shares.


A junior stocks and shares ISA allows parents and legal guardians to save money in a tax-efficient investment account that children can access when they turn 18. In 2018/2019, there was a total of £419 million in junior stocks and shares ISAs, while the average subscription per account was £1,465.

9. The maximum an individual can pay into stocks and shares ISA is £20,000 for the 2020/2021 tax year.

(interactive investor)

Individuals looking to invest their money into a stocks and shares ISA can contribute a maximum of £20,000, investment statistics from 2021 inform. This limit applies to all ISA accounts an individual may have. Since Brits are allowed to hold more than one type of ISA, they can split up the allowance and contribute to any of the four available individual savings accounts. 

10. The average stocks and shares ISA return rate from April 1999 to April 2020 was 5.14%.


This means that a monthly investment of £25 in a stocks and shares ISA would generate savings of £11,951 over a period of 25 years. However, savers and investors should be aware that the average rate of 5.14% is just that—an average rate, meaning that past performances do not guarantee future returns. 

11. Fidelity Worldwide Investment manages the biggest number of ISA funds in the UK.


As of July 2019, Fidelity Worldwide Investment managed funds valued at over £9 million, making it the UK’s biggest fund management company. It is followed by Legal & General (Unit Trust Managers) Limited, managing funds worth over £7 million, and HBOS Investment Fund Managers Limited, which is in charge of funds valued at more than £6 million.

Who Invests in the UK?

Stocks and shares ISAs demographics in the UK.

12. 17% of men have a stocks and shares ISA.

(Unbiased) (Scottish Friendly) 

Who is willing to invest more in the UK? Men or women? 

UK investment statistics say it is the former as 17% of men have a stocks and shares ISA, compared to just 10% of women. 

Why are women reluctant to invest? Perhaps these stats will provide some insight: 

  • Women seem to know less about investing. 40% of women do not know that they can invest in more than one type of ISA at the same time. This is true for just 30% of men.
  • 43% of women in the UK put at least £100 aside, saying it’s better to do this than having to choose from the large variety of funds. 
  • 70% of women also think it’s smarter to get their original investments back rather than stay in the game to make more money.

13. 75% of young people in the UK have invested or are considering investing.

(This is Money)

The generation most likely to consider investing in stocks in the UK is young people aged 23-38. More specifically, three-quarters of millennials and Gen Z stated that they were planning to invest in the following year. On the other hand, the number of likely investors goes down with age as 60% of boomers, and 41% of the Silent Generation are willing to invest.

14. Over 25% of millennials and Gen Z are encouraged to invest by the coronavirus market crisis. 

(This is Money)

The initial coronavirus crash that hit markets in March 2020 has actually inspired over a quarter of young adults in Britain to invest. These generations are also more likely to invest in struggling firms on account of lower share prices. Investment facts from the UK show that due to the COVID-19 market crisis, there is now a fair share of companies to pick from. 

Why Don’t Brits Invest?

Opinion about stocks and shares investment in the UK.

15. The 2008 financial crisis left 8.4% of the UK population unemployed in 2011.

(Statista) (Wesleyan)

The worldwide financial crisis from 2008 left many countries, the UK included, with high inflation and high unemployment rates. People tend to remember things like that, thus the fear of investing. 

In 2011, the unemployment rate in the UK grew to a record high of 8.4%, decreasing to 4.8% in the third quarter of 2020. 

Although the situation has since stabilized, 66% of people living in the UK still won’t invest or do anything that might put their hard-earned capital at risk, while 58% believe that investing in stocks and shares is only for the rich. 

16. 39% of the UK population are not confident in managing their finances, investment in the UK statistics reveal.


39% of the UK population are not confident in managing their finances, which is probably why 22% have less than £100 in savings and/or investments. What’s more, 47% of Brits don’t feel confident when it comes to making financial decisions about products and services.

17. 59% of the UK population who don’t invest still put finance-managing as their top priority.


It’s not that Brits aren’t interested in managing their finances. In fact, finance-managing is still the top priority to 59% of the UK population that doesn’t invest. 27% of Brits would even prioritize it before booking a holiday. 

UK Stock Market Statistics

Shareholders in the UK.

18. 54.9% of stocks in the UK are held by foreign investors. 

(Office for National Statistics)

Over half of the shares on the UK market are held by foreign inventors. When it comes to other shareholders, data from the Office for National Statistics reveals the following: 

  • 13.5% of the shareholders were individuals
  • 4% of the shareholders were insurance companies
  • 2.6% were private non-financial companies
  • 2.4% belonged to pension funds
  • 2.1% of the shareholders were banks
  • 1.4%  were held by investment trusts
  • 0.9% of the shares belonged to the public sector
  • Charities held 0.5% of shares in the UK

19. Retail investors withdrew £13 billion from UK equity funds amid coronavirus and Brexit fears. 

(Financial Times)

How many retail investors in the UK are interested in domestic equity funds?

The financial uncertainty brought on by Brexit and the coronavirus outbreak has caused the number of retail investor assets in UK equity funds to plummet to just 14% in June from a whopping 40% in 2003. British investors seem to be more interested in foreign equities instead—36% of UK retail investor assets were held in foreign equities in June, up by 4% from 2005. 

20. Investors own their shares for about 0.8 years before deciding to sell them.


The stock market changes a lot over time, and so does investor’s behaviour. Today, investors in possession of UK stocks keep them for about 0.8 years before deciding to sell them. 40 years ago, it was a different situation. Back then, investors kept their shares for about 9.7 years before selling them. 

21. As of January 2021, the market value of companies trading on the London Stock Exchange was £3.59 trillion. 


The market value of companies trading on the London Stock Exchange was hit hard by the coronavirus crisis, particularly in March 2020. Namely, between December 2019 and March 2020, the London Stock Exchange market value went down from £3.925 billion to £3.00 billion. This drop of a staggering 900 billion was primarily due to the massive sell-off of shares caused by coronavirus-induced recession fears. 

UK Personal Finance Statistics

Median income demographics in the UK.

22. The average household disposable income in the UK in 2020 was £30.800. 

(Office for National Statistics)

The average household income in the UK grew by 2.3% in 2020, reaching £30,800. The increase in disposable income is partly due to the growth of real earnings, which rose by 1.5% between 2019 and 2020.

However, this trend was not meant to last. Annual pay growth reduced by 1.3% in May 2020, which experts believe will most likely bring on a downward trajectory affecting income growth rates in 2021.  

23. People aged 45 to 54 had the highest average disposable income in 2019. 


With an average disposable income of £44.510, Brits aged 45 to 54 had the highest level of revenue, 2019 UK personal income statistics indicate. The lowest average disposable income in the same period was for people over the age of 85.

24. British men have a higher median income than women. 


In 2018, the median income for British men (of all age groups) was £26,800. For women it was slightly lower, standing at £21,700. Median income varies by age as well as gender. Men in the 40-49 age group had the highest median income of £33,500. The same was true for women aged between 40 and 44, who had a median income of £25,700.

25. In 2020, the average Brit had £9,633.30 in savings. 

(Raisin UK)

According to 2020 UK personal savings statistics, the average Brit has £9,633.30 in savings. Although this might seem like a suitable nest egg, it’s actually not that high when compared to living expenses and annual income. Even more concerning, 25.95% of UK adults have less than £1,000 in savings, and 6.50% have no savings at all.

26. Higher wealth deciles hold most of the UK’s total wealth.

(Office for National Statistics)

When it comes to the distribution of personal wealth, statistics clearly point to inequalities across the richest and poorest groups in the UK. Thus, in 2018, the top three wealth deciles held 76% of total wealth in the UK, whereas the bottom three held only 2%. 

What’s more, the mean net wealth is higher than the median (£564,300 vs £286.600), a sure sign of inequality in the distribution of personal wealth in the UK, ONS comments.

27. The average individual in the UK is around £30 thousand in debt.

(The Money Charity) 

According to research by the Money Charity, as of November 2020, the average debt per UK household was £60,720.  Estimated per individual, the typical Brit owes £31,940, which is about 108% of average earnings. 

Foreign Direct Investment Statistics

Inward investment in the UK from USA.

28. In 2019, the net value of Foreign Direct Investment in the UK was £35.6 billion.

(UK Parliament)

Inward flows of direct investments into the country stood at £35.6 billion in 2019, a drastic decline compared to 4 years ago when the value of foreign direct investment into the UK was £192.0 billion. Inward FDI has been on the decline for some time now, going down to just 2% of the country’s GDP in 2019. 

29. The USA is the biggest foreign investor in the country. 

(UK Parliament)

Unsurprisingly, the main investor in the UK is the United States of America, holding the majority, or  41.1% of all inward investment in 2019. Further data on foreign direct investments by country show that France is second, accounting for £7.2 billion, or 20.4% of inward flows, followed by the Netherlands (19.5%) and Germany (16.9%). 

30. 31% of UK investments go to the USA.

(Office for National Statistics)

Nearly a third of all UK investments go to the USA, much higher than other countries. To compare, France gets 9% of the UK’s investments (or three times less than the USA), Germany receives 7%, and the Netherlands is in third place with 6%. Japan and Luxembourg round off the top five destinations for UK investments with 5 and 3%, respectively. 

Business Investment Statistics

Announced equity deals in private companies in the UK.

31. Business investments in the UK increased 1.3% in the last three months of 2020. 

(Trading Economics)

Nevertheless, this increase is much lower than the estimated 14.5% growth in Q3 of 2020. Furthermore, business investments in the country witnessed a 10.3 year-on-year decrease, going down by 10.7% throughout 2020. 

32. The coronavirus pandemic had a negative impact on the flows of equity investments into private businesses in the UK. 


According to private investment statistics in the UK, in the first quarter of 2020, there were only 334 announced equity deals in private companies. This is significantly lower than in 2019, or a decrease of 32%, to be more precise. 

Furthermore, in March 2020, there were only 95 deals announced. These deals totalled £595 million, a drastic decrease compared to one year earlier when equity deals into private companies were valued at £1.46 billion.

33. Gross fixed capital formation was 17.05% of the UK’s GDP in 2019. 

(Trading Economics) (Office for National Statistics)

GFCF, also known as gross domestic fixed investment, applies to all land improvements, including the construction of roads, as well as commercial, industrial buildings, and private dwellings. It also encompasses plants, machinery and the purchase of equipment. 

In 2019, GFCF in the UK was 17.05% of the country’s GDP. 

In terms of volume, GFCF increased by 2.1% from Q3 to Q4 in 2020, with transport equipment making the biggest positive contribution. 


Putting money aside or investing it is not always easy, and there are many factors to consider, as we can clearly see in the investment statistics from the UK listed above. Only by having the full picture can you make an informed and wise decision that will help you turn your modest income into a nice stockpile for the future. 


My name is Marija, and I'm a financial writer at DontDisappointMe. Although finance might not be everyone's cup of tea, my 10+ years of working in one of the biggest banks in my country, and my interest in extensive research on everything finance/investment-related, have made me somewhat of an expert in the field (if I do say so myself). No longer having the passion to work in a corporate setting, I decided that I couldn't let all of this knowledge go to waste so I started writing. And, here I am! Today I try to share my knowledge with my audience in the hopes of making this topic as simple and interesting as possible. In my leisure time, I like spending time with my family and travelling to new locations.