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UK-issued Visa credit cards will no longer be accepted at Amazon

Written by, Ljubica Gjorgievska

Updated November, 17, 2021

Due to the “high cost of payments”, according to the online retailer, Amazon will not be accepting UK-issued Visa cards anymore, which came as an abysmal shock, given how Visa was the leading card brand in the UK no further than 2 years ago.

The company admits their decision is “inconvenient”, however, they insist that it’s in their best interests. Visa, on the other hand, accuses the company of restricting choice

Amazon customers were informed the ban would take effect starting 19th January via email on Wednesday, with the online retail giant assuring users that no other credit or debit cards would be included, except Visa.

The reason behind Amazon’s sudden shift are the so-called interchange fees acting as additional cross-border tolls, which according to Amazon, have risen five times since Brexit. These particular fees, if passed on, would destroy margins, ultimately leading to higher Amazon prices, according to the company.

This would impact a large pool of shoppers, given how almost 90% of shoppers in the UK are using Amazon, making Amazon the biggest online retailer in the UK.

Simultaneously, the British Retail Association reported an additional annual increase in card fees by £150m, with some of them rising by nearly 500% all around Europe.

As a writer for Don’t Disappoint Me, my job is to collect relevant key information and interpret it into a wide range of content. I also have an MSc in Marketing, so I am always trying to expand my knowledge and discover new and exciting areas of digital marketing, SEO and web traffic building. I am a nature enthusiast, so when I’m not researching and analyzing, I love to go hiking with my dogs, camping, or snowboarding. I am a bookaholic as well and have an ongoing obsession with crime TV shows and movies.