AppAnnie: 14.3B Games Were Downloaded in Q3, Including Over 3B of Hypercasual Ones

According to AppAnnie, consumers worldwide have downloaded over 14 billion games together with 3.6 billion hypercasual games in the third quarter of 2021. 

This is the highest number of downloads ever to be recorded of hypercasual games, and as stated by Lexi Sydow, head of insights at App Annie, the trend of these types of games won’t die out anytime soon. 

As of 2021, 26% of British mobile gamers are hypercasual ones, and these types of games account for 41% of all mobile downloads in the UK. 

The company also reported that mobile games are on their way to going beyond the $120 billion spendings, including iOS and Google Play and third-party Chinese Android stores. 

Even though Apple’s change to the Identifier for Advertisers (IDFA) threatened the game revenues and only certain groups of games like social casino games and strategy games are the ones that are going to put up with the lack of targeting. 

According to their latest report, Runner Action games and Subway Surfers were the most downloaded sub-genres in the class of action games.

Additionally, $2.4 billion were spent globally on 4X March-Battle Strategy games, whereas the sub-genre of casino games had consumer spending of $1.4 billion

Sydow said that if game developers want to have an incredibly successful game, they have to draw their attention to engagement, player retention and monetisation. 

On another note, AppAnnie still doesn’t monitor NFT games like Axie Infinity, in which gamers can convert their game money into real money because these types of games still haven’t shown the potential rise in mobile gaming. 

ABOUT AUTHOR

Bojana is my name and writing is my game. I am a content writer from Bitola who is always interested in the latest research in almost all areas of life. I have a Bachelor’s degree in English literature and a perfectionist character, both of which help me find the most accurate data and information available. Although I have my head stuck in studies and reports most of the time, I still have a bit of free time during which I enjoy knitting and watching classic 90’s Disney movies.

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