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UK New Betting Sites to Try Your Luck 2023

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If you’re tired of browsing all the new betting sites in the UK trying to find the next best thing, check out our curated list of the best new bookies on the internet block. The Don’t Disappoint Me gambling team has based the ranking on several important criteria, such as:

  • Bonuses and promotions
  • Licenses
  • Ease of use
  • Customer support
  • Payment options
  • Mobile apps

See who we are betting on below!

Written by, Toni Maglovski

Updated November, 17, 2022

1. Betiton

  • Full and partial cash out
  • Easy sign-up process
  • Over 15 payment methods

2. QuinnBet

  • 180+ football markets
  • Mobile app
  • Live streaming for horse and greyhound races

3. InfernoBet

  • Huge variety of payment options
  • Comprehensive rewards programme
  • Combo bets calculator

4. SportNation

  • More than 35 sports
  • Free live streaming for horse races
  • Asian handicaps

5. FansBet

  • Exclusive odds boosts
  • Thorough esports offering
  • Native mobile app

6. BritainBet

  • Over 250 football markets
  • Cryptocurrency accepted
  • 100+ basketball markets

Detailed Reviews

1 . Betiton Review

Best new betting site
  • Bonus: Bet £15 get £10
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat, and email
  • Payment Methods: Over 15 payment methods
  • Mobile app: No
  • 18+, Full T&C Apply. New Players only bonus. First deposit must be at least £10; Maximum free bet is £10; bets must be placed at odds of at least 1/1; and bets must be fulfilled within 14 days of being placed. System bets are not permitted. PayPal, Neteller, and Skrill are not accepted. Please gamble responsibly. Begambleaware.org


    Despite its recent 2020 launch, Betiton’s sportsbook is replete with a wide variety of sports, as well as oddities like virtual sports and Eurovision. More specifically, through the Betiton betting site, you gain access to over 30 sports and as many as 60,000 events per month. In addition, the platform also features an in-play section for all of the games of a given sport.

    In particular, football fans can rejoice since Betiton offers over 120 football markets, including exclusive bets such as cards, number of corners, total goals, and many more. Basketball pundits are not left behind either since they can bet in over 80 basketball markets. The company tops its Betiton offer with a rewarding loyalty programme with plenty of special benefits.

    • 7-tiered Loyalty Club
    • Wide range of special bets
    • More than 100 alternative bets for live betting
    • No live streaming option

    2 . QuinnBet Review

    Best for odds
  • Bonus: 50% back as a free bet of up to £25 + 100 free spins
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat and email
  • Payment Methods: Debit cards, Skrill, and Neteller
  • Mobile app: Yes
  • 18+, New players Welcome Bonus 100% up to £100. Up to £25 in first-day Sportsbook losses are 50% refunded, or you’ll get a guaranteed £5 free bet when you wager £10. UK Clients. Please gamble responsibly. BeGambleAware.org. Fully T&C Apply.


    When QuinnBet launched in 2017, it looked to stand out from its competitors with an offer that included much more than a comprehensive football sportsbook. For that purpose, the company enriched its QuinnBet offer with a thorough selection of horse and greyhound racing. Pundits betting on these races can also conveniently live stream the action straight from their phones.

    When placing your QuinnBet bet, you can choose one of over 30 available sports and 20,000 pre-match events monthly. Even modern bettors following the esports scene can get in on the action by betting on games such as CS:GO, StarCraft 2, and more. Moreover, with QuinnBet’s promotions, you will get great value back even if your prediction doesn’t pan out.

    • Competitive odds in horse and greyhound racing
    • Bet builder and Cash Out feature
    • No maximum withdrawal limit
    • Limited payment options

    3 . InfernoBet Review

    Best selection of sports
  • Bonus: Deposit £10 get a £10 free bet
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat and email
  • Payment Methods: 15 different payment methods
  • Mobile app: No
  • 18+, New customers only. Free bets require a single £10 wager with minimum odds of 1.5; the money is not refunded. 10 times the prize money. Wagering starts with a real balance. Only bonus bets are used to determine the wagering requirement; real money is used to begin the wager. $20 maximum conversion. Valid seven days after issuance. Skrill deposits weren’t included. Full T&Cs apply. Please gamble responsibly. Begambleaware.org


    This bookie’s youth should not discourage you since InfernoBet has an offer of over 30 sports of varying popularity. New betting ventures seek to capture the attention of pundits by offering profitable odds and valuable promotions and bonuses—a strategy that InfernoBet practices well. For instance, you can get some of your winnings back even if your wager doesn’t pan out.

    In addition to the richness of the InfernoBet football betting options that include pre-match and in-play wagers, this sportsbook also entices potential users with less common, but no less rewarding betting experiences. For example, even the rarer enthusiast who enjoys betting on anything from MMA to surfing can place a wager via a colourful yet easy-to-navigate site.

    • Promotions for several sports
    • Super Fan programme with cash prizes
    • Additional selection of casino games
    • £2.50 fee on withdrawals

    4 . SportNation Review

    Best for bonus
  • Bonus: Bet £25 on a treble to get £5 in free bets
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat and email
  • Payment Methods: Debit cards, PayPal, and Apple Pay
  • Mobile app: Yes
  • 18+, Please gamble responsibly;  Full Terms and Conditions Apply. Begambleaware.org. Up to £200 in real money is equivalent to 200% of the initial qualifying deposit. Free Bets are only credited when winning bets are settled. Free Bet odds are 1.2. One free wager each week. The free bet runs out in two days.


    With SportNation betting, customers have access to a versatile collection of over 35 sports, including rarities such as politics and reality shows. Any SportNation review out there will tell you this is one of the best new sportsbooks available for Brits since it offers hundreds of betting markets with various bet types.

    If you join SportNation, you can bet on anything from around 150 football leagues to hundreds of horse and greyhound races each day. Coupled with both pre-match and in-play betting, as well as various promotions and rewards, such as the SportNation welcome offer, this betting house will surely satisfy your need to bet, have fun, and win.

    • A thorough statistics page
    • Rewards program
    • High maximum profit limit
    • No e-wallet or cryptocurrency accepted

    5 . FansBet

    Best for design and usability
  • Bonus: Bet £10 get £10
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat and email
  • Payment Methods: Debit cards
  • Mobile app: Yes
  • 18+, Offer for new customers: Bet your first £10 on sports with three legs at odds of 1.3 or higher; after the qualifying bet has settled, you’ll receive a free bet and free spins; A free multiple bet must have three legs with odds of at least 1.3 each; wagers from free bets and spins are not reimbursed; No wagering requirements on winnings; T&C’s apply; £200 maximum win. Please gamble responsibly. Begambleaware.org


    FansBet truly lives up to its name and merges its fanbase and sports betting by giving back to various charities and other important causes. To use this fantastic FansBet offer in the UK, simply sign up for an account, choose a worthy cause, and let the platform do the rest. Your FansBet betting activity will eventually start contributing towards the good of your community.

    FansBet’s generous approach to betting is reflected in its great sportsbook that goes toe to toe with the industry’s veterans. Despite its focus on the football leagues of over 70 countries globally, as well as the countless football markets, FansBet lets you place a wager on over 30 sports, including niche competitions such as chess and futsal.

    • Gives back to worthy causes
    • Limited payment options
    • Well-designed website
    • No live streaming

    6 . BritainBet Review

    Best new upcoming site
  • Bonus: Deposit £10 to get £10 of free bets
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat and email
  • Payment Methods: Over 15 depositing methods
  • Mobile app: No
  • 18+, New Players only. Real balance wagering. 50x bonus wagering. Selected games only. Wagering requirements calculated on bonus bets only. Bonus only applies up to 30 days since registering. Active/pending bonuses are voided after a withdrawal request. No Skrill Deposits. Please gamble responsibly. Full T&C Apply. Begambleaware.org


    This novel UK sportsbook doesn’t hold back any punches when it comes to its massive offering of 50 different sports and special events, including esports and TV shows and movies. Despite its lack of an app, pundits can easily bet on the move through the BritainBet app-optimized website, which includes all kinds of useful features from a dashboard to a multiview. 

    Football fans will immediately fall in love with the BritainBet offer since it includes over 250 football markets from leagues worldwide. However, basketball and tennis pundits are not left behind with a 94% average payout in basketball matches and over 50 tennis markets. Moreover, you can also wager in hundreds of live betting markets with just a single click.

    • Varied esports selection
    • Allows cryptocurrencies
    • Quick Bet feature
    • Certain withdrawal restrictions

    What to Look For in New Betting Sites?

    Why should you pick one of the new betting sites in the UK instead of going with an established bookie? We answer that question in the following paragraphs.

    Promotions and Welcome Bonuses

    The first thing to check out when visiting new betting websites is the variety of ongoing promotions and welcome bonuses they offer. Well, most of these new online bookies indeed offer a plethora of extra perks and benefits if you are a new user on their site. Naturally, they vary from bookmaker to bookmaker.

    New gambling sites generally offer daily and weekly promotions for both existing and new customers. Along with any sign-up bonuses, these benefits are devised to help new players establish an initial bankroll. Therefore, when reviewing new bookies in the UK, see if the bonuses they offer will help you hold onto your initial winnings.

    User Experience

    Websites with accessible and well-structured user interfaces are more likely to retain new customers. Meaning, all of the promotions and variety of betting sports mean nothing if customers cannot find them. Bettors like sites where they can easily and quickly find the sports they are interested in, their current bets, their balance, and anything else of importance.

    To further improve their user experience, new bet sites should also work on their loading times, cross-platform compatibility, and the availability of different odds formats (fractional, decimal, and moneyline).

    Reliability and Payment Options

    Before committing to new gambling sites in the UK, check whether or not your chosen online bookmaker holds the proper licenses to conduct business in the UK, and maybe even several other countries. This type of information will usually be displayed on the website.

    Once you verify the legitimacy of newly licensed UK bookmakers, you can rest assured that the betting site will provide fair odds without any hidden restrictions on introductory bonuses. Such businesses will also quickly process all deposit and withdrawal transactions.

    The top betting sites in the UK even offer various methods to add or withdraw funds from your account, such as:

    • Debit cards
    • E-wallets
    • Prepaid cards
    • Bank transfers

    Note: The best new bookies will have certificates on their platforms, such as Skrill or Verified by Visa.

    Game Variety

    Since football is everyone’s favourite sport to bet on, most new sports betting sites capitalise on it by offering a plethora of football betting options. Still, many bettors have a taste for other sports, and most bookmakers are here to deliver. 

    For example, companies from Northern Europe are known for offering odds on basketball or handball. On the other hand, the UK is notorious for dog and horse race betting; therefore, bookies in the UK offer such betting options.

    Not only does a variety of sports show how well-rounded new online bookmakers are, but it also introduces you to other entertaining sports that you can follow and bet on while your favourite sport is in its off-season.

    Mobile Gaming

    Betting is evolving, and the internet age has brought history’s favourite pastime to the small screens we carry with us everywhere. One of the biggest appeals of the latest betting sites in the UK is the option to place your favourite bets while on the move. Imagine betting while waiting for the bus, standing in a queue, or while relaxing on your couch. Convenient, right?

    Mobile gaming is an excellent solution for those with little time or interest to bet in a brick-and-mortar sportsbook. In addition to the convenience to place a wager at any time and place, mobile betting is often safer since reputable financial institutions mediate all transactions. You can even place a lock on your account that prevents you from spending more than a previously allotted amount.

    Live Streaming

    Almost all brand new bookmakers in the UK offer live streaming services on their platforms. By allowing bettors to watch sporting events in real-time, and even offering in-game betting, online betting apps have gained incredible popularity in recent years.

    Suppose you are sitting at home watching your favourite match and analysing it in real-time. With in-game betting in such situations, you can place on-the-spot wagers whose odds depend on the game’s current state. For example, did the manager put your favourite player in? Perhaps, that’s the time to make that well-placed bet for maximum winnings.

    Cryptocurrency Payments

    Cryptocurrency trading and online gambling seem to be a match made in heaven. The possibility of completing almost instantaneous, anonymous transactions is a unique advantage that online gambling has put to good use.

    New UK bookmakers that offer a cryptocurrency payment option are guaranteed to stand out due to the incredible rise of crypto-trading practices. However, before you go on fattening your crypto wallet with well-placed bets, check if your bookie offers such an option.

    Better Odds

    Betting offers numerous thrills, and winning a small fortune is the biggest one there is. Toward that goal, experienced bettors seek out the best odds out there, so their initial investment leads to a larger payout. Even though slightly better odds don’t sound as attractive, these small wins accrue over the long term.

    As part of the new betting site deals, UK punters often enjoy higher odds than those found on already-established sites due to the increased competition among the newly licensed UK bookmakers. Moreover, online sportsbooks typically have better odds as compared to their brick-and-mortar counterparts.

    Esports Betting

    Only a few years ago, esports matches were nowhere to be found in sportsbooks anywhere. Nowadays, the best new betting sites know better than that. With the rapid expansion of various esports titles, online bookmakers saw an incredible opportunity to expand by attracting a new and diverse clientele.

    However, the rise of esports created fierce competition among new online betting sites in the UK, which seek to enrich their betting portfolio with different gaming titles. Hence, you should thoroughly review your new choice of a sportsbook if you are an esports bettor; thus, you’ll ensure that it offers all the games you are interested in.

    Going All Out

    Online betting is quickly becoming a favourite hobby of many bettors and sports enthusiasts since it brings an increased emotional and financial engagement with their favourite sports. Imagine betting on anything you can imagine from the comfort of your home while watching your favourite match—a fascinating technological advancement. Isn’t it?

    If you decide to try the thrill of online wagering for yourself, you can choose one of the new sports betting sites we’ve already reviewed above. That way, you’ll take advantage of the various bonuses and benefits they offer to new customers. Our list also helps you narrow down your choice since it goes the extra mile with the research on your behalf.


    How secure are payments to a new betting site?

    Most of the new betting sites are completely safe and take good care of their customers. Additionally, bettors are supported by the UK Gambling Commission when withdrawing their winnings. Thus, if you believe a bookmaker acted unfairly, you can always file a complaint.

    Are new betting sites trustworthy?

    A reliable betting site will usually hold a license in at least one country, have the proper security measures in place, and sport an excellent reputation. Potential punters can check if any betting site abides by these rules by visiting its official website and/or reading customer reviews.

    Which new betting sites in the UK give you free bets?

    The majority of the best betting sites in the UK offer free bets to build trust and loyalty with their customers. For example, if you place a £10 bet at MansionBet, you get £20. Other new bookies like Kwiff, 888sport, BetVictor, and more also have pretty sweet free bet deals.

    Can I live stream events at new betting sites?

    Live streaming is a massive advantage of online betting. Most new betting sites in the UK allow users to live stream all kinds of sports events, from football to dog races. Moreover, customers can also bet during a live match, in addition to streaming it.