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Ashley Madison Review: 2022’s Most Exciting Dating App?

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Price: 7/10
Ease of Use: 9.5/10
Messaging: 8/10
Profile search: 9/10
Match recommendation: 8.5/10
Customer Support: 6.5/10

Price: CA$49.99

Updated: November, 7, 2022


  • Easy to use and navigate
  • Over 60 million members worldwide
  • More features than the competition
  • Discreet and anonymous billing
  • Advanced search filters
  • Women can use every feature for free
  • Cons

  • Reports of fake profiles and bots
  • Risk of scamming incidents
  • High membership fees
  • What Is Ashley Madison?

    Operating since 2001, Ashley Madison presents itself as the first and foremost married dating site that promises exciting amorous adventures and extra-marital affairs.

    As of now, more than 60 million members worldwide are using the site to find a new discreet relationship, regardless of whether they are single, married, or otherwise attached.

    Moreover, while the site is free to join, you might be required to pay for a subscription plan to use certain premium features, depending on your gender and love interests.

    How Do You Sign Up?

    Before taking advantage of any Ashley Madison dating opportunities, you have to complete a brief and free-of-charge registration procedure:

    1. Access the site and navigate to the sign-up page;
    2. Complete your profile with information such as:
      • Relationship status and love interests;
      • Email (use a private account), username, and password;
      • Ethnicity, location, and date of birth;
      • Flirting limits and a greeting message (if you identify as a woman);
      • Height, weight, body type (if you identify as a woman).
    3. Certify that you are at least 18 years old and consent to the site’s terms;
    4. Log into your account and start browsing through potential matches.

    Note: The company states that they do not perform any criminal background checks during the sign-up process.

    How Does Ashley Madison Work?

    You can look for your next Ashley Madison hookup immediately after creating your account by clicking on any profile that catches your eye and sending them a message.

    However, note that the company employs a unique pricing policy requiring men and women with same-gender interests to buy credits to communicate.

    To catch the attention of any user that attracts your interest, you can also add them to your favourites list, wink at them, or request for their ‘private key’ to view all of their photos.

    To ensure you find the perfect match, the site also allows you to filter your search by age, location, distance, last login, sexual preference, body type, ethnicity, and more.


    With your Ashley Madison subscription, you get access to a host of features, as outlined below.

    Travel Features

    Various Ashley Madison reviews emphasise the possibility of using the platform while travelling. Namely, if you are interested in meeting someone when away from home, you simply have to filter your search results based on location and/or distance from your current location.


    As previously mentioned, the messaging feature is free-of-charge only for women searching for men. To start messaging anyone (provided you have credits if needed), simply click on the chat icon below anyone’s profile image or access their profile and click on ‘Message Me’.

    Virtual Gifts

    You can also spend your Ashley Madison credits on ‘virtual gifts’, which are a great way to catch the attention of a prospective match. Depending on the quality of the gift, you can expect to pay up to 50 credits for these virtual goodies.

    Discreet Photos

    When setting up their Ashley Madison profiles, members can upload both public and private photos, which you can unlock once they send you their ‘private key’. To further hide their identity, users can also add masks to their faces or edit certain body features.

    Priority Mail

    If you would like your messages to appear at the top of your recipient’s inbox, you can use the ‘Priority Mail’ feature. To do so, you have to spend additional credits, but at least you’ll get a confirmation receipt when they read the message.

    Message Plus

    This paid feature allows you to reply to messages you receive without spending any credits. Even if you spend your credits, you can continue chatting with users you have previously paid to contact. Note that Message Plus is free-to-use for 30 days with any credit plan.

    Panic Button

    To make it less risky to use the Ashley Madison app or the official site, the company’s developers also implemented a ‘panic button’ that, when pressed, immediately logs you out and redirects you to a family-friendly website.

    Priority Man

    When using the premium ‘Priority Man’ feature, you will easily stand out from the competition in your area as the platform highlights your profile in any local search results.

    Ease of Use

    Both the website and the mobile app are fairly easy to use, and after a quick sign-up process, you can immediately start looking for potential matches from the main ‘Discover’ screen.

    Moreover, due to the well-organised and clean UI, you can easily find and navigate the platform’s main features and settings, such as messages, profile pages, favourites, etc.


    As you know by now, the company employs an uncommon pricing model wherein only women seeking men are not required to pay to use the platform. Every other user group has to pay the Ashley Madison prices for a credit or subscription package:

    • Basic: CA$49.99 for 100 credits (50 cents per credit);
      • Use them to easily strike new conversations;
    • Classic: CA$169.99 for 500 credits (34 cents per credit);
      • Start 55 conversations;
    • Elite: CA$279.99 for 1000 credits (28 cents per credit).
      • Start 111 conversations;
      • Highlighted profile for 30 days.

    Unless you are exempt from paying or you get credits, you can only view profiles, share photos, or wink at someone. Then, when you add credits, you can initiate conversations, send priority and personalised messages, send gifts, and more. 

    You can also utilise the Ashley Madison collect message feature if you are out of credits but would like to contact a user willing to pay five credits to chat with you.

    If you would like to contact a female user, on the other hand, the standard Ashley Madison cost per message is currently set at nine credits, or 14 if you want to send a highlighted message.

    Customer Support

    If you encounter any difficulties using the site or the app, you can find a solution to your problems by accessing the site’s ‘Help and Support’ page. Even if your search doesn’t prove fruitful, you can always contact Ashley Madison’s support team by email. 

    Before the pandemic, users were also able to contact the platform by phone, an option that is yet to be made available again. Nowadays, you have to wait up to two business days for a reply.


    Ironically, this self-proclaimed discreet dating site was the subject of a massive data leak in 2015 that exposed the personal information of millions of its users. Despite this setback, however, the site remains a popular destination for those looking for exciting affairs.

    Later, Ashley Madison was acquired by new owners (Ruby Life Inc.) who have implemented new security features to fully protect its users’ privacy and restore the site’s reputation. For instance, the site implements a two-step verification option for an added safety layer.

    Nevertheless, customers can still fall prey to scammers if they unwittingly share their information with other malicious users. So, even though the scams on Ashley Madison have been reduced greatly, you should be aware that the risk of fraud still exists.

    For that purpose, take additional precautions when joining the site, like using a separate email, pseudonym, and fake photos, and limit the amount of personal information you provide.

    User Feedback

    The platform’s latest user feedback hasn’t been that great. For example, various Ashley Madison stories talk about it being full of fake profiles, bots, and scammers masquerading as legitimate female users. Others still have not yet forgiven the site for the horrendous data leak several years ago, while some are irritated that men have to pay to use the platform.

    Are You Hooked Already?

    Despite a significant number of bad reviews, you can safely use Ashley Madison with our tips and tricks meant to protect your privacy and make the most out of the experience.

    If you are still not on board, create a free account and check out how the site works and what it offers with its subscription practices. That way, you’ll be aware of what you’re getting into!


    Is Ashley Madison free?

    Depends; if you are a woman seeking men, you can use the platform’s full suite of features. However, if you are a man looking for women or a woman with same-gender interests, you have to obtain credits to communicate with potential matches.

    Is Ashley Madison safe?

    Since its data leak, Ashley Madison has been working hard to restore its reputation as a safe dating site for both men and women with limited success. Moreover, the latest user reviews report scamming incidents despite the new and improved security features.

    Is Ashley Madison worth it?

    As reported by our Ashley Madison review, once you follow a few simple rules to get the most out of the platform, Ashley Madison may prove a good fit for your dating needs. Also, due to the uneven gender ratio (70% of all users are men), women are more likely to find a mate than men.

    Bojana is my name and writing is my game. I am a content writer from Bitola who is always interested in the latest research in almost all areas of life. I have a Bachelor’s degree in English literature and a perfectionist character, both of which help me find the most accurate data and information available. Although I have my head stuck in studies and reports most of the time, I still have a bit of free time during which I enjoy knitting and watching classic 90’s Disney movies.